• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Hershey and Harrisburg, PA, launch cool, interactive Brew Barons Beer Trail mobile app with prizes

July 15, 2020Keith Gribbins

Pennsylvania is routinely ranked No. 1 or 2 in the United States for the amount of beer it produces. Kudos. There are more than 400 craft breweries in the Keystone State. That’s more than double the number logged just five years ago. The state even has its own documentary series on Amazon called Poured in PA: The Series. Check it out.

Outside of Philly, Hershey and Harrisburg are awesome craft meccas in the commonwealth, boasting about 30 breweries in the region. The area is actually hoping you’ll visit soon. Even with the challenges presented by the COVID-19 pandemic, Visit Hershey and Harrisburg (VHH, the local visitor’s bureau) just launched the Brew Barons Beer Trail, an interactive mobile experience designed to draw visitors to more than 20 participating craft breweries and tasting locations in the region. From the press release:

“Beer tourism is growing as an economic driver, and the Hershey Harrisburg Region is fortunate to have such a wide variety of breweries with unique tastes and atmospheres that can attract craft connoisseurs and casual tasters alike,” said VHH President & CEO Mary Smith. “Pairing the rise in interest for beer tourism with the current travel climate that trends to higher comfort levels in day trips or shorter overnight stays, the timing of this new beer trail experience sets up perfectly to provide an economic boost to breweries that were temporarily closed due to statewide Covid-19 mitigation efforts.”

Visitors can download the Brew Barons Beer Trail mobile app to see which breweries are nearby, mark their favorites and search upcoming events like live music or special releases. If you’re concerned about the area’s COVID-19 response and resources (and why shouldn’t you be?), do click this link. Trailblazers can earn Brew Baron-themed prizes as they accrue check-ins at locations via the mobile app. You love prizes, right? Six check-ins will earn the “Entrepreneur” collectible deck of Brew Barons Beer Trail playing cards. Guests become a “Visionary” with twelve (12) check-ins and earn an ale-can glass. With 17 check-ins, guests become a “Brew Baron” and will earn a stainless-steel growler. For more info, click here.

Participating breweries & tasting locations

  • Al’s of Hampden/Pizza Boy Brewing Co.
  • Boneshire Brew Works
  • Ever Grain Brewing Co.
  • Iron Hill Brewery & Restaurant
  • Lancaster Brewing Company – Harrisburg
  • Liquid Noise Brewing Co.
  • Mellow Mink Brewing Co.
  • Mount Gretna Craft Brewery & Red Canoe Store
  • Official BBQ/Pizza Boy Brewing Co.
  • Rotunda Brew Pub
  • Rubber Soul Brewing Co. (Coming Soon!)
  • Spring Gate Brewery
  • Tattered Flag Brewery and Still Works
  • Tattered Flag Distillery and Lounge
  • The Brewery at Hershey
  • The Millworks Brewery
  • The Vegetable Hunter Brewery
  • The Watershed Pub (Coming soon!)
  • Troegs Independent Brewing
  • Zeroday Brewing Company (Reopening Soon!)
  • Zeroday Outpost at Broad Street Market

Beer money

The Brewers Association reports that 55 million adults visited U.S. craft breweries while traveling in 2019. The association’s latest data shows that Pennsylvania craft breweries ranked second in the nation with more than $6.3 million in economic impact. PA ranks second in production, brewing more than 3.6 million barrels in 2019.

Beer tourists typically travel in a party of four, stay for at least one overnight and spend an average of $252.38 per person per trip, including $35.17 per person per trip on beer sales (Bowers, Economic Impact of Beer Tourism in Kent County (2019)).

money beer
Props Pennsylvania: State approves $1.2 million in grants for 18 projects, from promoting black community in craft to local hops and malt production
Voodoo Brewery cbb crop
Pennsylvania brewery uses voodoo for good, offers employees stock options
Frederick Laurer Monument cbb crop
Brewers Association donates $25K to restore brewing pioneer statue in Pennsylvania
Sly Fox Brewing Tale Chaser
Sly Fox Tale Chaser IPA brewed exclusively for The Pub at Wegmans

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • How Virginia Beer Co. used the shutdown to overhaul its facility (and keep people employed)
  • Craft Malt Conference goes virtual in February, here’s the agenda
  • Firestone Walker just added a massive solar array and canopy on site
  • INDEVCO Plastics debuts 50 percent postconsumer recycled shrink wrap for beverage packaging

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • virginia-beer-co-renovationHow Virginia Beer Co. used the shutdown to overhaul its facility (and keep people employed)
    January 19, 2021
  • Clean air, clean beer: New Ingersoll Rand oil-less reciprocating air compressors are ideal for breweries (aeration to canning)
    January 18, 2021
  • Non-alcoholic beer brand Athletic Brewing closes $17M+ in funding with famous backers, selects Craft ERP, eyes big growth
    January 18, 2021
  • Watch: This awareness video on human trafficking from beer wholesaler Markstein Sales will move you to action
    January 14, 2021
  • Distribution updates: Massachusetts brewers celebrate franchise reform, Yuengling goes to Texas with Molson Coors and more from Bell’s, Stone and beyond
    January 14, 2021
  • COVID19 coronavirus mask moneyWhy you need to maximize engagement during a pandemic
    January 13, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by