The ready-to-drink (RTD) category is booming. According to Drizly’s BevAlc Insights report on RTDs, category sales are consistent across all seasons. The RTD space is also a battle royale of large, national brands across every single beverage category. Which is why Right Coast Spirits, a joint venture of Flying Dog, Harpoon and Saranac, is so intriguing.
The Right Coast Spirits label made a successful debut last year with Vodka Whips, a 7.5% ABV canned cocktail made with real fruit and real vodka, coming in four flavors: Pineapple, Orange, Watermelon and Wild Berry. Right Coast is now ready to expand with a new canned cocktail line: Margarita Whips, an RTD made with real fruit and real tequila with a smooth whipped fruit finish.
“When we created Right Coast Spirits, we knew we were creating something special. The consumer response to the Vodka Whips has been overwhelming. It’s clear people want an option where real vodka and real fruit are combined to make a truly unique cocktail experience,” said Fred Matt, CEO & President, Saranac. “That’s why Margarita Whips was a natural next step for us. It brings the same real fruit that consumers loved, but with tequila – at an ABV and price point people have been craving.”
With a robust ABV of 7.5%, The Margarita Whips are Gluten Free, Dairy Free and Kosher and come in four flavors: