We know your crave employee news, so here goes something to feed your people compulsions: New Belgium Brewing Co. just announced the appointment of Shaun Belongie to the executive leadership team as vice president of marketing effective Jan. 22.
Belongie has more than 13 years of experience in consumer packaged goods, most recently as a portfolio director for Nestle Purina, where he led global flagship brands with a highly innovative approach to product development, communications and digital strategy. Belongie brings a range of marketing skills and experience to a fast-growing craft beer scene at a time when New Belgium looks to explore new opportunities after achieving a national distribution footprint in 2017.
“Shaun is a seasoned brand builder with proven expertise envisioning and executing marketing strategies for global lifestyle brands,” said New Belgium CEO Steve Fechhiemer. “We searched far and wide to find the ideal candidate, and Shaun’s demonstrated talent for sheparding breakthrough creative will be tremendously important as we compete in this dynamic landscape.”
In his time at Nestle Purina Belongie developed wildly popular digital content that has generated more than 100M YouTube views and 3M iTunes app downloads. That M stands for millions.
”I couldn’t be more excited to join the amazing team at New Belgium,” said Belongie. “The creativity, passion and caring that have been foundations of the company from the very start set it apart as something really special. I think there’s such a great opportunity to share that story with a new generation of beer drinkers.”
Belongie transitions into his role at New Belgium as the brewery celebrates 26 years of producing worldclass beers. As a 100 percent employee-owned B Corp, New Belgium continues on its mission to demonstrate that business can be a force for good.