• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

New Belgium donating $4.3 million to campus stadium project

August 10, 2016Chris Crowell

At Colorado State University, New Belgium Brewing Co. is more than something to pour into a bong from a second story window. The two Fort Collins stalwarts have formed a mutually beneficial partnership over the years, and this bond has strengthened further as New Belgium is donating $4.3 million to CSU’s on-campus stadium project. The agreement gives New Belgium naming rights to the north end zone hospitality area at the stadium, which will be called the New Belgium Porch. Here’s a rendering:

New Belgium brewing

The agreement builds on an already-robust relationship between Colorado State and New Belgium to update and renovate facilities utilized by CSU’s Fermentation Science and Technology program. In 2015 New Belgium co-founder and former CEO Kim Jordan announced a $1 million gift to update and renovate facilities utilized by CSU’s Fermentation Science and Technology program.

“We’re delighted to expand our partnership with New Belgium Brewing — and to honor the innovative, entrepreneurial spirit of our community by highlighting a tremendously successful, home-grown brand at the new stadium,” Colorado State President Tony Frank said. “I’ve had the privilege to work closely with Kim Jordan and more recently with Christine Perich on a variety of occasions, and I never cease to be amazed at the passion and creativity they bring to any challenge. We’re proud of them as CSU alumni, and we know that Colorado State University is just one of the many organizations that have benefited from the generous, community-minded spirit they continue to foster at New Belgium. We are truly grateful for their support of our students, academic programs and now a one-of-a-kind game-day experience for Rams fans.”

RELATED: 7 sustainability tips from New Belgium Brewing

Jordan co-founded New Belgium in 1991 and was the longtime CEO before stepping down and tapping Perich as her successor. Perich has been instrumental in negotiating this agreement.

“This is another great opportunity for us to collaborate with Colorado State University and help support their athletic program,” said Perich. “We have more than 70 CSU alumni working at New Belgium, so the connection is deep and meaningful for us. It’s almost hard to imagine New Belgium without Colorado State considering all of the talent that has come out of there.”

New Belgium’s gift is the latest is a series of fundraising milestones that set CSU apart from many of its peers:

  • CSU recently announced it had raised $197.8 million for the 2015-16 fiscal year, the most ever raised by a university campus in Colorado.
  • CSU in the spring received two anonymous $20 million gifts — one to name the field at the on-campus stadium in Sonny Lubick’s honor, and one to CSU’s Institute for Biologic Translational Therapies — and another $13 million for scholarship and infrastructure, including the Michael & Iris Smith Alumni Center at the new stadium, from alumnus Michael Smith.
  • CSU set records for both academics ($166 million) and athletics ($31.8 million) fundraising in 2015-16.
  • Athletics has increased its fundraising 440 percent since 2012 ($5.89M in FY 2011-12, $31.8M in FY 2015-16)
  • To date, CSU has raised more than $635 million in its quest to raise $1 billion through “State Your Purpose — The Campaign for Colorado State University.”

“New Belgium Brewing continues to be such a tremendous supporter of Colorado State University across the board,” said Brett Anderson, vice president for university advancement. “They invest in our students and our institutional success time and time again. Their gift to the new on-campus stadium speaks to their focus on community-building and their desire to support places and things that bring people together. We are so thankful for their continued partnership and support.”

For more on making donations a part of your business, click here.

 

newbelgium_2023_wildnectar-shopping-basket_family_IMG_2
Beyond beer: Examples of craft breweries exploring canned cocktails
New Belgium Brewing and ODD Media launch Green Flags podcast, focusing on the impact of business on its own workers
Fat-Tire-cans
Fat Tire and other craft beer legacy brand updates to know in 2023
Maui and New Belgium Brewing create “Empowerment Brew Day,” supporting/celebrating women in beer

Reader Interactions

Comments

  1. Beargrylls Sum says

    August 12, 2016 at 3:51 pm

    Beargrylls Sum liked this on Facebook.

    Log in to Reply
  2. tim_henningsen says

    August 11, 2016 at 1:40 pm

    RT @CraftBrewingBiz: New Belgium donating $4.3 million to campus stadium project. #PrettyRadResult @newbelgium https://t.co/mPoq8Xtk4Y http…

    Log in to Reply
  3. crsimp01 says

    August 10, 2016 at 10:20 am

    New Belgium donating $4.3 million to campus stadium project https://t.co/1gUv8OBB8R via @craftbrewingbiz

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • MicroStar Logistics launches Network Services Division to manage reusable plastic pallets for the beer Industry
  • Analyst speculates on Heineken acquiring Boston Beer, stock jumps
  • United States Bartenders’ Guild now has access to WOTVS Hospitality Assistance Program
  • Tröegs new canning line will increase production and accommodate new packaging types

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Koga-brothers-karben4Karben4 Brewing to relaunch Ale Asylum brand
    March 20, 2023
  • 4 steps to understanding the filtration process in craft beer
    March 20, 2023
  • newbelgium_2023_wildnectar-shopping-basket_family_IMG_2Beyond beer: Examples of craft breweries exploring canned cocktails
    March 16, 2023
  • brooklyn 35 featureBrooklyn Lager turns 35 and more beers to know this week
    March 14, 2023
  • Backwoods Brewing to open a 19-acre resort called Party Acres in the Columbia River gorge this May
    March 13, 2023
  • Distribution update: NYC’s Alewife Brewing now sells in eastern Pennsylvania + news from Maui, Urban South and more
    March 13, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC