• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

This Pale-Ale-Eo Diet video from the American Homebrewers Association is weird as fuck (congrats)

April 10, 2017Keith Gribbins

This video emits dangerously high levels of weirdness, which makes me an instant fan. Hey, if you’re not willing to be a little bold in today’s multimedia circus, then hang up your top hat (you’ll never get above the noise). Take our headline for example. Last week maybe, the American Homebrewers Association dropped us a line, announcing it had released a spoof? video on summer fad diets. This video was so beyond perfectly strange that it rose above all the racket last week was making (for a few minutes at least). From the website:

With beach season right around the corner, it’s time to work on that beer belly! Don’t waste your time on popular fad diets that fail time and time again. The Pale-Ale-Eo Diet is the last diet you will ever need.

Fun, right? Well kinda. For some reason, it reminds me of those fake horror trailers that went between the Grind House movies. Its cheesy low-fi-ness comes off especially creepy. I forgot it was about beer for a sec, and I will never be able to not see that girl sweating like some murder mediation fountain after getting the “meat sweats.” But it makes for clever content. I watched it a few times.

Homebrewing Legal all 50 States American Homebrewers Association
November 7 is Learn to Homebrew Day, so plan accordingly
Join the world’s largest virtual Big Brew on May 2 with the American Homebrewers Association (here are the deets)
Homebrew Con heads to Nashville June-18-20
safety
Download these two safety posters on carbon dioxide exposure and confined space dangers in craft breweries

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • TapRm testing out robots for contactless beer delivery in New York
  • Expansion by franchise’n: How Voodoo Brewing is scaling its business nationwide
  • Sustainable distilling: ReBru Spirits upcycles dated craft beer into spirits
  • Montclair Brewery fights racial injustice with Black is Beautiful proceeds

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Voodoo-RaintreeExpansion by franchise’n: How Voodoo Brewing is scaling its business nationwide
    January 25, 2021
  • Beer rebrands continue: Ballast Point, Fremont, New Glory and Blue Point (also, enjoy some tips for your refresh)
    January 21, 2021
  • virginia-beer-co-renovationHow Virginia Beer Co. used the shutdown to overhaul its facility (and keep people employed)
    January 19, 2021
  • Clean air, clean beer: New Ingersoll Rand oil-less reciprocating air compressors are ideal for breweries (aeration to canning)
    January 18, 2021
  • Non-alcoholic beer brand Athletic Brewing closes $17M+ in funding with famous backers, selects Crafted ERP, eyes big growth
    January 18, 2021
  • Watch: This awareness video on human trafficking from beer wholesaler Markstein Sales will move you to action
    January 14, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by