“There aint a damn thing to post left in the universe.”
This is what I typed into our company chat box after sifting through emails and press releases, looking for anything newsworthy to share on the site today. And that’s when I saw it.
Bud Light Opens B.L. & Brown’s Appliance Superstore In Cleveland
I was totally confused, which I suppose was the point, but they had me. I had to click. Remember the Bud Light victory fridge publicity stunt from last football season? The company placed a bunch of locked fridges filled with Bud Light in bars and office buildings around the city of Cleveland that would unlock once our terrible football team finally won a game. The Browns being the Browns of course first tied a team before finally getting that elusive win after going winless the prior year.
At the time we had some questions as to how it was a legal thing to do. All of those answers are here if you’re interested.
Anyway, the fridges are back this year and more publicity stunty than ever because if you head to 1870 W. 25th Street in Cleveland Sept. 3 and 4 from 1 p.m. to 9 p.m. you can buy one for yourself. Yes, the B.L. & Brown’s Appliance Superstore is a popup shop that will be selling Browns victory fridges.
At B.L. & Brown’s Appliance Superstore, fans can expect a decked out, Browns-themed store stocked with different sizes of the Bud Light Victory Fridges for purchase, ranging from $199.99-$299.99 along with a limited number of full-size Victory Fridges priced at $599.99. The fridges are replicas of last year’s Victory Fridges sans the giant lock, giving fans access to their cold Bud Lights all season long, game after game.
This seems super dumb, but the kind of super dumb that is going to totally work. Again, the CBB offices are in Cleveland — people in the city fucking loved those fridges and all of the attention that came with them. And we are Browns fans after all. We get attached to boring brands.
There are two cool components to this year’s promotion though: 1. They recruited WWE superstar the Miz to promote this, and the Miz is awesome. 2. Net proceeds from all fridge sales within the Cleveland store will benefit Browns Give Back community partners’ programming to support various adults throughout northeast Ohio.
There you have it. I found something to post today. I shall end this nonsense with a quote from the Miz.
“As a hardcore Browns fan, having my own Bud Light Victory Fridge last season was one of the coolest things I’ve ever been a part of and still keeps my Bud Lights cold to this day,” said The Miz. “Now with B.L. & Brown’s, I’m pumped to return to Cleveland to celebrate our team and make sure Cleveland is all geared up with cold ones for this season. Go Browns!”
We at least agree on that last part.