New Mexico’s Santa Fe Brewing Co. (SFBC) broke ground last week on a project that sounds super awesome: A new three-story beer hall, expansive beer garden to include a host of outdoor games, kid’s area, underground barrel aging tasting room, community fire pit and landscaping watered by their on-site water treatment facility. Sweet duds.
The new space will be connected to their on-site concert venue, The Bridge, by a pedestrian bridge that will take consumers up and over the parking lot, allowing beer consumption across the complex’s publicly accessible space.
SFBC Owner and President Brian Lock was officially jazzed to see the first shovel of dirt moved.
“This has been my vision from the beginning,” Lock said. “When we initially purchased this property, the goal was to grow into it, and we’re growing at a pace that I don’t think any of us could have imagined.”
This pace Lock is referring to is a 47 percent increase in retail sales year to date, on top of 24 percent growth last year.
“Santa Fe Brewing fans across our eight-state sales area are really engaged with our brand right now, and this latest project will give them another reason to be excited, while also bringing a lot of new fans into the family,” he continued.
The official groundbreaking ceremony with the Santa Fe Chamber of Commerce took place on June 22 and was followed by the Badda Boom Brass Band performing at The Bridge.