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Sprecher Brewery featured in ‘Discover Wisconsin’ TV show

May 29, 2013Laura Morgan

Brewery Sprecher
“Discover Wisconsin” host, Emily Fink, plays the part of a tour guide at Sprecher Brewery.

Sprecher Brewery in Milwaukee is making its acting debut in an upcoming episode of “Discover Wisconsin,” the nation’s longest-running tourism show. The episode, “Premier Wisconsin Tours,” debuts June 15-16 and will reach more than 250,000 viewers across the upper Great Lakes region, including Wisconsin, Minnesota, Iowa, Northern Illinois and Upper Michigan.

“Wisconsin has a rich brewing history and as the first brewery to open in the state since the end of prohibition, we’re proud to carry on that legacy,” said Jeff Hamilton, president of Sprecher Brewery. “’Discover Wisconsin’ will help us let a large audience know that they can come tour our brewery and sample what we have to offer.”

In the episode, host Emmy Fink goes undercover as a tour guide at Sprecher Brewery. She begins in the brew haus where Sprecher is reviving the Old World brewing traditions that once made Milwaukee famous. Fink’s tour group makes a pit stop at the lager cellar to see the Bavarian murals on display and then heads to the bottling line and warehouse.

Sprecher Brewery features an indoor beer garden with music and samples from 20 beers and 10 sodas on draught. Tours at Sprecher Brewery are $5 for adults 21 and over and $3 for minors. Reserve tastings are also offered.

“Wisconsin has a deep history of top-notch breweries,” said Dan Bertalan, director of production for “Discover Wisconsin.” “Sprecher’s premium goods and colorful backstory put them right at the top.”

Sprecher Brewery was founded in 1985 by Randal Sprecher. While the company produces a full range of micro-brewed craft beers, Sprecher is most known for its premium sodas — particularly its award-winning root beer.

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Comments

  1. CraftBrewingBiz says

    May 31, 2013 at 3:39 pm

    RT @BeerMilwNick: @sprecherbrewery featured in ‘Discover Wisconsin’ TV show http://t.co/WMz1RQ6fQ7 via @craftbrewingbiz #MKE #craftbeer

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  2. BeerMilwNick says

    May 31, 2013 at 3:38 pm

    @sprecherbrewery featured in ‘Discover Wisconsin’ TV show http://t.co/WMz1RQ6fQ7 via @craftbrewingbiz #MKE #craftbeer

    Log in to Reply
  3. AnneSprecher says

    May 31, 2013 at 12:41 pm

    Stay tuned… http://t.co/sgDy9N25sm

    Log in to Reply
  4. sprecherbrewery says

    May 29, 2013 at 3:56 pm

    @craftbrewingbiz Awesome! Can’t wait to see this!

    Log in to Reply
  5. CraftBrewingBiz says

    May 29, 2013 at 11:06 am

    RT @DiscoverWI: Sprecher Brewery featured in ‘Discover Wisconsin’ TV show – Craft Brewing Business http://t.co/F0lQH4XK3b via @craftbrewing…

    Log in to Reply
  6. DiscoverWI says

    May 29, 2013 at 10:59 am

    Sprecher Brewery featured in ‘Discover Wisconsin’ TV show – Craft Brewing Business http://t.co/F0lQH4XK3b via @craftbrewingbiz

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