• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

SweetWater Brewing Co. infuses ‘hop hash’ into latest IPA

October 17, 2014Jason Morgan

SweetWater Brewing Logo

As India Pale Ales continue to trend as the No. 1 segment in the craft beer category and fastest growing overall beer segment, SweetWater Brewing Co. is upping the ante on the style with a new twist.

Brewers decided to throw a sticky SweetWater signature on this hopped up concoction, promising to deliver the dankest double IPA around. After scraping the hop pelletizers clean in Yakima, Wash., brewers used bricks of the pure hop lupulin – a very concentrated form of hop resin also known as hash – to cook up a brew that would deliver a pungent punch to the palate.

Rolling out as the brewery’s newest year-round beer, Hop Hash, a double IPA infused with hop hash, will be making its way onto shelves throughout SweetWater’s footprint this month.

Focusing heavy on the hops, Hop Hash is brewed with a hefty dose of American citrus hops, as well as Cascade, Centennial and Simcoe hops, along with the hash blend. The brew’s pale malt bill, comprised of two row, pilsner and wheat, creates a clean foundation that sets the stage for the hop hash to burn bright on the palate. The hop bill exudes a creeping bitterness up front from the Centennial, followed by the flavor and aroma from the hash, packing a stealthy, smooth citrus finish at 7.8 percent alcohol by volume.

“It’s always fun to be able to experiment and offer something that’s truly unique,” said SweetWater Founder and Big Kahuna Freddy Bensch. “We’ve literally been toying with this concept since our days back in college. As IPAs continue to dominate, we’re excited to take the style to the next level using the dankest hop hash we could get our sticky fingers on.”

Hop hash Sweetwater infographic
Ingredient Insight: Hop hash is at the heart of SweetWater’s new spring seasonal
brooklyn 35 feature
Brooklyn Lager turns 35 and more beers to know this week
Montauk Creatives1
Tilray’s year-end tradition continues, buys Montauk Brewing
SweetWater Brewing Company- LLC-SweetWater Brewing Company Annou
SweetWater Brewing buys Green Flash and Alpine Beer

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Root Shoot Malting, Blue Ox Malthouse highlight Malt Cup Award winners
  • 805 Beer debuts trailer for documentary “Inverted Perspective,” focused on freestyle motocross champion Vicki Golden
  • 10 craft beer variety packs that have us excited to try new beer
  • Stone Brewing teams with Sanuk for a lineup of summer sandals

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • 10 craft beer variety packs that have us excited to try new beer
    March 27, 2023
  • Take a look at Jack’s Abby’s renovated Beer Hall and its sweet new Tradition Meets Tech pilot system
    March 27, 2023
  • CCBA California Craft Beer SummitState of California Craft Beer: Covid recovery challenged by competition, consolidation
    March 23, 2023
  • Koga-brothers-karben4Karben4 Brewing to relaunch Ale Asylum brand
    March 20, 2023
  • 4 steps to understanding the filtration process in craft beer
    March 20, 2023
  • newbelgium_2023_wildnectar-shopping-basket_family_IMG_2Beyond beer: Examples of craft breweries exploring canned cocktails
    March 16, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC