As India Pale Ales continue to trend as the No. 1 segment in the craft beer category and fastest growing overall beer segment, SweetWater Brewing Co. is upping the ante on the style with a new twist.
Brewers decided to throw a sticky SweetWater signature on this hopped up concoction, promising to deliver the dankest double IPA around. After scraping the hop pelletizers clean in Yakima, Wash., brewers used bricks of the pure hop lupulin – a very concentrated form of hop resin also known as hash – to cook up a brew that would deliver a pungent punch to the palate.
Rolling out as the brewery’s newest year-round beer, Hop Hash, a double IPA infused with hop hash, will be making its way onto shelves throughout SweetWater’s footprint this month.
Focusing heavy on the hops, Hop Hash is brewed with a hefty dose of American citrus hops, as well as Cascade, Centennial and Simcoe hops, along with the hash blend. The brew’s pale malt bill, comprised of two row, pilsner and wheat, creates a clean foundation that sets the stage for the hop hash to burn bright on the palate. The hop bill exudes a creeping bitterness up front from the Centennial, followed by the flavor and aroma from the hash, packing a stealthy, smooth citrus finish at 7.8 percent alcohol by volume.
“It’s always fun to be able to experiment and offer something that’s truly unique,” said SweetWater Founder and Big Kahuna Freddy Bensch. “We’ve literally been toying with this concept since our days back in college. As IPAs continue to dominate, we’re excited to take the style to the next level using the dankest hop hash we could get our sticky fingers on.”