While Walland, Tenn.-based Blackberry Farm Brewery’s cork and cage bottles have been the brand’s hallmark, a line of canned beers has been announced to offer Blackberry Farm fans a beer option ideal for outdoor adventures, opportunities in more public venues and better packaging quality. The Blackberry Farm Brewery has partnered with Brew Hub of Lakeland, Fla., to introduce a line of canned craft beers launching in July 2017.
Packaged in 12-ounce cans, the initial launch consists of three new Blackberry Farm Brewery beers: Coyote Tactics IPA, TN Times Pilsner and Screaming Cock Pale Ale. Each can features unique label art created by Southern artists who have relationships with Blackberry Farm.
“Much like the beers, we wanted each label to have its own personality,” said Roy Milner, Blackberry Farm Brewery’s chief fermentation officer. “Working with artists familiar with Blackberry Farm’s culture ties this project closer to the people that we interact with on the Farm. We want the cans to feel more youthful, bold, and in the moment. These new beers are meant to inspire recreating, connecting, and enjoying yourself and an active lifestyle.”
Having established themselves as a quality producer in the craft beer world, Blackberry Farm Brewery wanted to create a format that fits into more environments and offers more people access to their product. Can options appeal to a broader audience of craft beer drinkers and serve as a more playful addition to the Blackberry Farm Beer family.
“We’re incredibly happy to be working alongside the team at Brew Hub to begin offering our new can line of beers,” said Roy. “Their dedication to quality and attention to detail are second-to-none, and reflect the same passion and care that have been the foundation of our own brewing program since day one. It’s a natural fit and an exciting new chapter for our brewery.”
“We are thrilled to have Blackberry Farm Brewery as a partner and to help them offer cans for the first time,” said Tim Schoen, founder and CEO of Brew Hub.
The cans will be available at taprooms, restaurants and grocery stores throughout Tennessee.