• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

This Louisville, Kentucky, craft brewer is launching a brand in Europe

July 24, 2017Chris Crowell

European expansion isn’t just reserved for the largest names in craft beer. Against the Grain Brewery (which has some of our favorite can designs) announced on its website that it will be launching its brand in Europe.

touri against the grain europe

From the brewery’s blog:

After five years of brewing in America and distributing our beers all over the world, we’ve decided to take our unabashed, crude humor to a new land. Against the Grain Europe is our latest brand made in and for European countries. It’s an extension of who we are in Louisville, but with production in Germany at Brauhaus Binkert. Against the Grain Europe exemplifies our American styles and quality standards. The first brews currently being made are an American IPA, Neoanderthal, and an American Pale Ale, Plus One.

In lieu of the new brand we’d like to also introduce you to our newest Against the Grain character, Touri. She’s our international tour guide taking the European versions of our characters, Session, Hop, Whim, Dark, Malt, and Smoke, on a journey across America visiting landmarks like the Statue of Liberty and the Grand Canyon.

These unique beers will be brewed and bottled in Germany then distributed throughout Europe where a host of our core brands are already present.

Supported by the BA’s Export Development Program (EDP), craft beer export volume increased by 4.4 percent in 2016, now totaling 465,617 barrels and worth $121 million.

Brooklyn Brewery’s Garrett Oliver talks exporting with KeyKeg

New facility, new equipment for Kentucky brewer
Against the Grain Brewery to jump production 400 percent
Beer with a Scientist Cure Aging
Beer with a Scientist tackles aging: Still no cure, but beer makes it easier
Lexington Craft Beer Week will feature an overflowing mug of events
Lexington Craft Beer Week to kick off with 8th Kentucky Ale Brew-Off
Eastern Market Brewing announces Elephant & Co. self-serve taproom expansion in former Founders Detroit location

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Eastern Market Brewing announces Elephant & Co. self-serve taproom expansion in former Founders Detroit location
  • Let’s take a look at California Wild Ales new Point Loma brewery and taproom
  • Registration is now open for the first Vermont Craft Brewers Conference (Nov 9-10 in Lake Champlain)
  • Distribution update: Craftwell Cocktails arrive in Idaho + moves from Resident Culture, Good Dogg and more

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Let’s take a look at California Wild Ales new Point Loma brewery and taproom
    September 25, 2023
  • Distribution update: Craftwell Cocktails arrive in Idaho + moves from Resident Culture, Good Dogg and more
    September 25, 2023
  • insurance-risk-exposureReflections in risk: How craft brewing risks evolved the past decade
    September 21, 2023
  • Watch how the bacteria in Bell’s Cube wastewater facility are raised on craft beer
    September 20, 2023
  • Can Transport (1)Cheers to 10 Years: Paradox Brewing asks the key questions to revamp retail strategy
    September 19, 2023
  • Ziemann Holvrieka Managing Director Florian Schneider discusses the brewing equipment brand’s relaunch
    September 14, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC