TRVE Brewing Co. recently announced the rebrand launch of its three-year old distribution arm, High Plains Beer Distribution. The small, boutique distributorship, focused on event-driven distribution and limited market pulses, began as a way to help fellow breweries organize, attend and send their products to the Denver market during the annual Great American Beer Festival, and it had tons of events celebrating that fact leading up to GABF this year.
In 2016 TRVE Brewing brought in two East Coast breweries, while the 2018 roster has grown to fifteen breweries, outgrowing last year’s list by double. The extensive list of breweries and related events has created a need for brand distinction for TRVE Brewing and their distributorship.
“As TRVE Brewing we felt like it was difficult to promote a lot of these incredible breweries that we’re bringing in on top of TRVE’s own long list of events,” explained Founder Nick Nunns. “Separating High Plains as a unique entity affords us the opportunity to promote the in-bound brands with more clarity.”
Currently, High Plains distributes TRVE Brewing Co. and Our Mutual Friend Brewing on a consistent basis. High Plains has also worked with Alvarado Street Brewing, J. Wakefield Brewing, Arizona Wilderness Brewing Co., Scratch Brewing Company, Civil Society Brewing Company, Central State Brewing, Great Notion Brewing, Finback Brewery, Brewery Bhavana, Trophy Brewing Co., Commonwealth Brewing Co., Three Taverns Craft Beers, Neshaminy Creek Brewing Co. and Rowley Farmhouse Ales for limited distribution along the front range of Colorado.