• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Uinta unveils Detour Double IPA redesign

February 4, 2014Jason Morgan

First brewed and released in 2010 as a core brand in its Crooked Line of beers, Detour Double IPA escalated into a brand that no longer fit in with the limited release nature intended for Uinta Brewing Co.‘s Crooked Line. And so, Uinta gave the brand a face lift, adapting its packaging to emerge the brand into their Classic Line of beers.

Uinta Brewing redesigns Detour Double IPA

What changed? In lieu of a 750 ml cork and caged finished bottle, Detour will be bottled in Uinta’s proprietary 12 ounce Compass Bottle and adorned with new label artwork that adopts the outdoorsy, adventurous look and feel of Uinta’s Classic Line. The Detour label depicts a Vintage International Scout and Airstream Camper heading away from the ‘hustle and bustle’ toward the great outdoors; the type of ‘Detour’ that resonates with the Uinta team and consumers alike. Detour will be available in a 4 pack and is scheduled to hit shelves in early February.

As for the beer, Detour’s hop profile will be kicked up a few notches with the addition of a fifth hop, Citra, which boosts citrusy characteristics in the beer. A scenic tour of hops, consumers can expect a bright and bold Double IPA.

Alaskan-Brewing-Co-001
Alaskan Brewing has a new strategy for its seasonal beer rotation
Lord Hobo Brewing 13 cbb crop
Massachusetts’ Lord Hobo Brewing grew 400 percent in 2016. We detail its future plans with a sexy photo blog
Uinta Brewing Logo
Uinta’s flagship pale ale set for national distribution
Oskar Blues Deviant Dales IPA
Oskar Blues turns an old year-round dry-hopped beer into a limited release

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Cadaverine: When your beer smells like dead human
  • Unfiltered: There are weevils in my grain – what do I do?
  • Festo takes new approach with VZXA angle seat valves
  • People news: Industry icon John Mallett steps down from Bell’s + moves from Craft ‘Ohana, BrewDog USA and more

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Cadaverine: When your beer smells like dead human
    January 26, 2023
  • beer taps brain distribution cbb cropUnfiltered: There are weevils in my grain – what do I do?
    January 26, 2023
  • People news: Industry icon John Mallett steps down from Bell’s + moves from Craft ‘Ohana, BrewDog USA and more
    January 25, 2023
  • Premium beer products were one of the top growth markets of 2022, says IWSR 
    January 23, 2023
  • Fair State Brewing Cooperative launches Minnesota’s first cannabis beverage fulfillment, copacking and distribution center
    January 23, 2023
  • Fat-Tire-cansFat Tire and other craft beer legacy brand updates to know in 2023
    January 17, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC