Urban South Brewery, the largest craft brewery in New Orleans, is collaborating on a new beer with Bottleshare, a cool new nonprofit dedicated to supporting brewery, winery and distillery workers experiencing hardships that are keeping them from working.
Bottleshare founder Christopher Glenn will work closely with the Urban South Brewery research and development brewing team to create a limited edition specialty beer to be released in early March. One hundred percent of the profits from beer sales will benefit Bottleshare and its mission to help craft beverage workers experiencing hardship — providing grants for stuff like unexpected injuries or other medical hardships preventing craft beverage industry workers from working and earning an income to support their families.
“At Urban South Brewery, our goal is to inspire community and fellowship surrounding our respected, world-class beer,” said Urban South Brewery founder, Jacob Landry. “We seek to be strong community partners and the opportunity to collaborate with Bottleshare and support Christopher’s mission was a no brainer for us. We look forward to creating an innovative new beer while supporting others who work in the industry that we love so much.”
The team has decided on a beignet-style Berliner Weisse as the specialty beer. The beignet, milkshake-reminiscent flavors are a tribute to the local New Orleans community, while Berliner Weisse is a cloudy variation of the wheat beer style originally brewed in Northern Germany.
Bottleshare fills a void in the craft beverage industry through donations, events and collaborations that characterize the craft culture community and the people that make it so special.
“We wanted to brew a beer with small details that the community would be able to connect with,” Glenn said. “Working with Urban South Brewery gives us an amazing platform to share the work we do at Bottleshare to support those experiencing extreme hardships through a shared love of craft and community.”