Two years ago, Melvin Brewing decided to dedicate a day to celebrating its 2×4 Imperial IPA, which features an absurd amount of hops, 10 percent ABV and a light malt base. It is the granddaddy of all things Melvin and has won the Triple Crown of GABF, WBC and Alpha King. Last year, in the boss move to end all boss moves, it brought on Hacksaw Jim Duggan as its official spokesperson to be a part of its 2×4 Day celebration. This year, International 2×4 Day (April 2) has evolved into a historic day with a greater cause:
We must unite to fight alongside Hacksaw Jim Duggan against WorldBev.
Fuck yes. Count us in. Above is the teaser trailer for what will prove to be the greatest full length craft beer marketing video of all time. The full feature film is dropping on April 2. We will definitely relay it. Hooooooooooo!