Building on the longest standing craft beer sponsorship in the NBA, Widmer Brothers Brewing and the Portland Trail Blazers have launched co-branded 16-oz cans of the brewery’s standout Hefe brand.
“We’ve been a proud partner of the Portland Trail Blazers for over a decade,” said Rob Widmer, co-founder of Widmer Brothers Brewing. “It doesn’t get better than Hefe in the awesome Trail Blazers cans. This is a new milestone for us, as well as Portland sports fans.”
From December 3 through the end of the 2018-2019 NBA season, the limited edition 16-oz cans will be available Widmer Brothers’ North Portland pub, the Moda Center, bars throughout Oregon, as well as at grocery stores in four-packs.
To celebrate the launch of the cans, Widmer Brothers will host an official tasting at the Moda Center on December 14 for the Portland Trail Blazers vs. Toronto Raptors game. Fans can enjoy a free taste of the Hefe, and see the new co-branded cans. A winner will also be selected during the “Lucky Row” giveaway during a timeout and will receive a pint card to Widmer Brothers.
Over the decades, Hefe has elevated Widmer Brothers Brewing to national acclaim, with the beer winning 12 Great American Beer Festival and World Beer Cup medals. It most recently won back-to-back gold medals at the Oregon Beer Awards in 2016 and 2017, and is still the top-selling craft beer in Oregon. Portland-based Sasquatch Agency designed the packaging.
Today Widmer Brothers Brewing is owned by the Craft Brew Alliance — a beer, cider and beverage group which also owns brands like Kona Brewing Co., Redhook Brewery, Square Mile Cider Co. and recently closed on the purchase of Appalachian Mountain Brewery, Cisco Brewers and Wynwood Brewing. Of note: Anheuser-Busch InBev owns 31.5 percent of Craft Brew Alliance, and the two work together extensively.