New signage technology from Zeon combines LED, neon attributes #CBC2016

In the super-crowded craft beer marketplace, standing out isn’t easy. The way breweries reach their customers on- and off-premise in restaurants, brewhouses, tap rooms and retail stores is as important as distinguishing its IPA from its porter from its wheat. This is why Zeon introduced “LEON” to the craft beer industry at this year’s Craft Brewers Conference in Philadelphia.

Many of the nation’s most prominent craft and big beer companies, including New Belgium, Avery and Sierra Nevada, have turned to Zeon to help distinguish their brands from other craft brewers. Zeon is the marketing partner of choice creating innovative POP and signage products in neon, LED (light emitting diode), light box, non-illuminated signs and custom displays that increase consumer brand affinity.

So, what is LEON? It is the combination of the best of LED and neon signs — LEON has all the ease and adaptability of LED, with all the warm glow, aesthetic and romance of neon. No breakage and a whole lot of charisma.

“LEON is the next big thing from Zeon and was developed to help customers build and reinforce their brands,” said Alan Bloom, Zeon founder and CEO. “Our goal is to design and manufacture the most innovative and highest quality products in the industry.”

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