Trying to shed a little weight from your glass? We’ve all been there.
Marston’s Brewery, the UK’s leading regional brewer, is going to take a further 20g out of the glass packaging for its Wychwood brands, reducing the weight of its packaging to 300g.
Emma Gilleland, Supply Chain Director for Marston, says O-I, its bottle supplier, suggested the move.
“O-I said they could make our bottles even more sustainable, given the improvements they had made to their Harlow plant,” Gilleland said. “Across the Wychwood range, we will reduce our glass by around 700 tonnes a year, saving the equivalent of 455 tonnes of CO2.”
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The bottles in this initiative are filled with some of the UK’s most legendary beers such as Wychwood’s Hobgoblin, Hobgoblin Gold, King Goblin and Black Wych among others.
“We understand our customers are always under pressure to improve their environmental standing,” said Paul McLavin, Marketing and Business Development Lead for O-I. “Fortunately, glass is already the most sustainable packaging material they can use and we are constantly improving our processes to offer an even better bottle.”
O-I has matched product innovations like these with investment to implement more environmentally efficient production at Harlow and has increased its amber beer capacity to support the growth in the sector.
