Centennial Beer Co. and Tivoli Distributing Co. announced a distribution agreement in which Tivoli Distributing will handle all sales and distribution of Centennial Beer Co. products in most Colorado markets. Because of this partnership, Centennial Beer Co. brands will immediately be more broadly available throughout Colorado.
“Our goal is to build a great brand to help Colorado beer drinkers with this transition. With Tivoli Distributing’s focus on introducing and building brands, we feel they are the perfect partners to join us on our journey,” said Bill Leary, president of Centennial Beer Co.
Corey Marshall, chief executive officer of Tivoli Distributing Co., commented, “We are excited about the new approach that Centennial Beer Company has to offer consumers. Communicating this new style of craft beers will be a good challenge, but is the type of challenge we love – introducing and building craft brands by delivering great service to retailers and sales and marketing focused on brand building.”
The Centennial Beer Co. was established in 2013. Centennial’s product line currently includes All American Blonde Ale and All American Red Ale. Centennial Beer Co. is headquartered in Ft. Collins, Colo., and produces its beers under contract with Crazy Mountain Brewing Co. out of Edwards, Colo.