The Alcohol and Tobacco Tax and Trade Bureau (TTB) is clearly making a modernization push to help alleviate certain pain points and areas of confusion for malt beverage producers. We highlighted its Bootcamp Webinar series in June.
This week, TTB launched this simple but very handy interactive tool for any new brewers with questions about labeling: Anatomy of a Malt Beverage Label.
This Anatomy of a Malt Beverage Label Tool is interactive. Mouse over an area, click it, and get a series of tips and FAQs on each spot. For instance, I just clicked the name and address field …
Is it mandatory? Yes.
Placement requirement? May appear on any label, or may be blown, embossed, or molded into the container as part of the process of manufacturing the container.
- The street address and zip code may be omitted.
- The city cannot be abbreviated in the name and address statement.
- The name and address do not need to appear together on the label.
- An authorized trade name/DBA may be used in place of the official operating name, as long as it is listed on the brewer’s notice.
- The name (operating name or trade name/DBA) and address (city and State) on the label must be identical to the name and address that appear on the brewer’s notice.
- You may not add words within the name and address statement as it is required to appear, except to use additional, optional phrases authorized in the regulations. 27 CFR 7.66(d).