Mike and Lisa Hinkley, co-founders of Green Flash Brewing Co. reveal a fresh new look for the brand, including redesigned packaging for the entire Green Flash product rotation. The packaging changes reflect the brand’s position in the marketplace by clearly communicating valuable new information to the consumer, drawing increased attention to the beer name and beer style. Bold, oversized white typography on an upwards slant is designed to draw the consumer’s eye to take note of the beer name and it’s style.
New labels and four-pack carriers are now an opportunity to truly inform and engage in the off-premise. Each product in the Green Flash lineup will now readily connect with the consumer by sharing “back of bottle” stats including a list of key ingredients, anecdotal stories about the inspiration behind each beer and facts about its unique brewing process. The new packaging will begin to hit store shelves in late April.
“Continuously evolving has always been part of who we are as a brand,” said Green Flash CEO and Co-Founder Mike Hinkley. “In an increasingly competitive market, the face of Green Flash must evolve to sustain our competitive edge on crowded store shelves.”
As more people are drinking better beer, Green Flash aims to present straightforward information focused on education. “The new packaging remains distinctly Green Flash, yet equips us with the right tools to better communicate with the consumer as we enter a new era for craft beer,” said Hinkley.
Green Flash places each product’s beer style front and center; they are now clearly identifying most beers as Doubles, Triples or Imperials. While other breweries are moving increasingly toward “session” ales, Green Flash is holding fast to their original brand promise: to deliver big, flavorful and assertive ales that lead the ranks within the specialty craft category. Drawing inspiration from the recent success of the brewery’s 11th Anniversary IPA, two of the brand’s three front-line beers — West Coast IPA and Hop Head Red — are now being produced with an increase to their dry hopping rate as well as an increased ABV (both beers will now have an ABV of 8.1 percent).
Green Flash is currently available in 48 U.S. states with (Utah and Hawaii will carry the beer this year) as well as internationally. Consumers can expect to see the fresh packaging on store shelves beginning in late April with the entire lineup expected to roll out with the new look through the end of May.