• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Greenbush Brewing taps Wirtz Beverage for Illinois-wide distribution

January 29, 2013Chris Crowell

Greenbush Brewing Co. announced an agreement with Wirtz Beverage Illinois to distribute its beers throughout the state of Illinois. Greenbush, based in Sawyer, Mich., is not new to the Chicago market, though the agreement with Wirtz will be the first opportunity for the brewer to sell and market their brands statewide in Illinois.

“This partnership with Wirtz Beverage represents a really excellent opportunity for Greenbush to build our brand,” said Greenbush co-owner Scott Sullivan. “It allows us to work alongside a partner with a longstanding reputation in the market, building a craft beer program from the ground up.  It’s a great opportunity for us to grow together.”

The new agreement will be effective Feb. 1, 2013. In the near term, Greenbush will focus on the Chicagoland on-premise market. Growth plans by the brewery include packaging its Anger, Dunegras, Closure, Distorter, Brother Benjamin and Retribution brands (none of which are under 6 percent ABV). The package rollout will begin this month in Michigan and follow shortly to Illinois. Greenbush also reaches into Northern Indiana

“There is a huge market for craft beer and the investments we’ve made and the success we’ve had thus far really support that,” noted Julian Burzynski, WBI senior vice president. “We have the most knowledgeable people in the market and a statewide reach to build these brands.  We know we can help Greenbush with a long-term growth strategy.”

Wirtz Beverage Illinois is an affiliate of Wirtz Beverage Group, one of the nation’s leading alcohol beverage distributors. With nearly $2 billion in annual sales and 3,000 employees, Wirtz Beverage Group has operations in Illinois, Iowa, Minnesota, Nevada and Wisconsin.

Craft beer distribution
Wirtz Beverage Group combines distribution forces with McLane, Missouri Beverage
Wirtz Beverage Nevada craft beer
Wirtz Beverage Nevada beefs up craft brewing distribution efforts
Fort Collins Brewery new recipe
Fort Collins shipping to Sweden
NoDa-Brewing
NoDa Brewing inks deal for South Carolina distribution

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Beers to know this Fourth of July, including creamsicles, Cold IPAs and rescue dogs
  • Photos: After a three year hiatus, Savor returns to DC, rocks out cool new concert venue
  • Hey Vermont non-profits, Lawson’s Finest Liquids is accepting applicants for its 2023 Sunshine Fund
  • People moves: Ohio Craft Brewers Association tap new board members + news from Migration, Bell’s, New Belgium and MobCraft

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Fam vaca fam in background_2-001Beers to know this Fourth of July, including creamsicles, Cold IPAs and rescue dogs
    July 4, 2022
  • Photos: After a three year hiatus, Savor returns to DC, rocks out cool new concert venue
    July 1, 2022
  • People moves: Ohio Craft Brewers Association tap new board members + news from Migration, Bell’s, New Belgium and MobCraft
    June 30, 2022
  • A behind the scenes look at branding a startup brewery
    June 28, 2022
  • robot beer salesThe future of retail beer sales is here
    June 27, 2022
  • Sapporo to acquire Stone Brewing, that one brewery that kept saying it wasn’t interested in selling out
    June 24, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....