Beer buying and drinking is a full-on sensory experience that starts with the packaging / branding catching our line of sight. Well, why stop there, says CraftHaus Brewery. The Las Vegas brewery’s newest creation, Way to Man-Go, is hitting the shelves this weekend with a groovy throwback ’80s design that they are enhancing with (maybe the first ever?) scratch ‘n sniff sticker on the can.
The ever-creative CraftHaus worked with Express Labels on printing these — it is a translucent flurry that is applied to the label. The smell will last 6 months before it begins to fade. They also worked with Victoria Hart over at Pink Kitty Creative on the design.
They plan on printing these out twice this year, this weekend being the first batch: 90 cases – 2,160 cans available at both taprooms and on their website on ship direct.
Way to Man-Go is a double dry hopped mango pale ale that was crafted with only real fruit and DDH with Citra, Simcoe and Cascade hops. It comes in at 5.3 ABV, 38 IBU and in 16-ounce cans.