• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Martin|Williams Advertising brews new designs for Finnegans cans

May 9, 2013Keith Gribbins

Finnegans Cans Now Floating
To promote the new container that Finnegans is available in, Martin|Williams created posters tagged with cheeky copy such as “now floating in a cooler near you.”

Finnegans, a Minnesota-based brewing company that donates 100 percent of its profits to alleviate hunger, is for the first time offering its locally crafted beverages in cans designed by Martin|Williams Advertising, a full-service brand activism agency.

Stemming from the original look of the Finnegans beer bottle, Martin|Williams mimicked the clean and simple design that’s recognizable of the Irish brew for its new cans. The cans have a retro feel due to the exposed aluminum underneath the badge logo, while exuding eye-catching rings of color to differentiate its two signature products, Blonde Ale and Irish Amber.

Martin|Williams also created the packing for the new cans. Similar to the brewery’s bottle casing, the can’s packaging will showcase the badge logo on top of a sleek white background for an eye-catching box in retail establishments. To promote the new container that Finnegans is available in, Martin|Williams created posters tagged with cheeky copy such as “now floating in a cooler near you.”

“Finnegans is always a great client to work with as they aren’t afraid to have some fun with their creative direction and the cans were no different,” said Tom Moudry, president and chief creative officer at Martin|Williams. “With an old-school look, we aimed to keep a simplistic design to the cans so that we could draw the focus to the good hearted work the brewery does for our community. The humorous flare of the Finnegans brand was then able to shine though on all the promotion posters and swag that we worked on to launch the new cans into the market.”

In addition to the cans, Martin|Williams is helping Finnegans gear up for the 2013 Minnesota C.H. Robinson MS 150 Ride by designing the official ride kit and bike. Donated by One on One Bike Studio, the bicycle is decaled with custom Finnegans’ graphics and a one-of-a-kind bike seat imprinted with the infamous haloed shamrock. The ride kit is designed to outfit each participant in Finnegans gear including socks, cycling bib shorts and a jersey. Noticeable from afar, the uniform incorporates the official Finnegans green color scheme with a playful graphic printed the back of the jersey of two beer bottles situated in pockets.

Finnegans’ goal is to have 150 team members for the 2013 MS 150 Ride and those interested in joining can sign up here. Cans of Finnegans Blonde Ale and Irish Amber are now available to purchase at retail establishments.

Great Lakes Brewing goes back-to-back in INX Can Design Contest
hi-wire-brewing
Hi-Wire Brewing tested sales in 16-ounce cans in 2021, is ditching 12-ouncers completely in 2022
Colored-PakTechs
Vermont Reuse & Recycle saves 10,000 plastic can carriers in first two months
AE2 (1 of 1)
Alternate Ending Beer Co. licenses Bored Ape Yacht NFT for limited release can

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Beers to know this Fourth of July, including creamsicles, Cold IPAs and rescue dogs
  • Photos: After a three year hiatus, Savor returns to DC, rocks out cool new concert venue
  • Hey Vermont non-profits, Lawson’s Finest Liquids is accepting applicants for its 2023 Sunshine Fund
  • People moves: Ohio Craft Brewers Association tap new board members + news from Migration, Bell’s, New Belgium and MobCraft

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Fam vaca fam in background_2-001Beers to know this Fourth of July, including creamsicles, Cold IPAs and rescue dogs
    July 4, 2022
  • Photos: After a three year hiatus, Savor returns to DC, rocks out cool new concert venue
    July 1, 2022
  • People moves: Ohio Craft Brewers Association tap new board members + news from Migration, Bell’s, New Belgium and MobCraft
    June 30, 2022
  • A behind the scenes look at branding a startup brewery
    June 28, 2022
  • robot beer salesThe future of retail beer sales is here
    June 27, 2022
  • Sapporo to acquire Stone Brewing, that one brewery that kept saying it wasn’t interested in selling out
    June 24, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....