• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

New York’s Great South Bay Brewery connects its can rebrand with its carbon footprint

August 21, 2019Pretty Much a Press Release

Great South Bay Brewery (GSB), a local Long Island, N.Y., brewery, has announced a major rebranding that it says reflects the company’s commitment to reduce its carbon footprint and establish a simple, consistent, can design. After 10 years of operation, GSB has decided to take its packaging in a different direction without making any changes to the award-winning beer or sacrificing dedication to the craft. Moving away from its classic images and graphics, the company decided to break things down and use a more simple, sleek design while sticking true to its history and brand.

“With all the crazy artwork and busy designs in the brewing industry, we decided to go in a different direction with our rebrand,” said Ryan Randazzo, special projects manager. “The refined look is easy to spot, and the uniform design makes it distinguishable on the shelf. By putting the beer style in big letters under the beer name we hope consumers will find it easier to effortlessly find the beer that’s right for them, and maybe try something new.”

While GSB may be moving away from their classic, beach-themed designs, the company continues to hold true to its roots with nautical flag designs spread across each can, and individual logos for each beer style under its names. The company wants to shift the perception from a summer beer to a year-round brewery that takes the craft seriously. The new can design is being distributed right now.

To be more environmentally conscious with the rebrand, GSB has decided to stop bottling its beer and focus exclusively on cans and kegs. While kegs are ideal for lowering the carbon footprint in the brewing industry, the decision to eliminate bottles was an easy one for the growing brand.

“The problem with glass is it’s heavy,” said Zach Popp, sales representative at GSB. “Between the thick cardboard packaging used to make sure bottles don’t break and the larger carbon footprint it leaves when it comes to transportation, we decided to eliminate bottles entirely in an effort to go green.”

Transporting bottles emits 20 percent more greenhouse gasses than that of a can, which drastically adds up over time, said the press release. It doesn’t stop there. Cans are typically made with 70 percent recycled content, as opposed to 20 to 30 percent for bottles, and people are 20 percent more likely to recycle cans than glass.

The rebranding includes top to bottom redesign of the company’s logo, graphics and packaging design for the first time in the brand’s history.

TTB fine
Chicago wholesalers settle with TTB for $850,000
New Yuengling limited-edition desert camo Lager cans honor vets and allow drinkers to engage with a Snapchat Yuengling eagle
INX-EcoCan
INX earns high designation for its eco-friendly beverage can inking system
taprm craft beer delivery
Beer delivery platform TapRm expands to 32 states

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Mark your calendar: The 15th annual American Craft Beer Week is May 10-16
  • Marketing idea of the week: LUKI Brewery’s Big Brew Day contest
  • Understanding ionization: Let’s learn how to air rinse and dry cans and bottles without water
  • Chicago wholesalers settle with TTB for $850,000

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Understanding ionization: Let’s learn how to air rinse and dry cans and bottles without water
    April 19, 2021
  • Crosby Farm TopWire Hop Project 12Resplendent Oregon hop farm has ultimate beer garden (TopWire Hop Project) reopening April 30 (enjoy some images)
    April 15, 2021
  • Get Your Drink On app people cheers drinksThis Get Your Drink On app gifts beer money to a phone’s digital wallet, so please send me some
    April 15, 2021
  • GEA-InsightPartner-ProduktbildInside the real-time process control of GEA’s InsightPartner software
    April 14, 2021
  • roughhouse brewing cave aged beersCave-aged beer finally excavated by Roughhouse and other beers to know this week
    April 13, 2021
  • Distribution update: 21st Amendment heads to Hawaii, Upland Brewing to Chicago, Ceria Brewing to Texas/Puerto Rico and lots more news
    April 13, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by