• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Odell Brewing to invade Texas via Ben E. Keith Co.

November 11, 2013Chris Crowell

Odell Brewing will be adding Texas, the 11th state in the brewery’s distribution footprint, in March 2014. Odell Brewing has partnered with Ben E. Keith Co. and will begin a statewide launch with draft in March, followed by a package launch in April.

Texas Senate passes craft beer legislation
Ben E. Keith Co.’s Beverage division is the third largest independent beer wholesaler in the country. It’s a great partner to have when entering Texas.

“We are very excited about our upcoming launch into Texas with Ben E. Keith,” said Doug Odell, brewery founder and owner. “Their track record and integrity is second to none, and we look forward to a great partnership.”

Odell Brewing selected partner Ben E. Keith, in part because of their statewide distribution, which will enable the brewery to enter the entire state reaching the majority of craft consumers that have been asking for Odell Brewing beers for some time. The brewery plans to bring brands Odell IPA, 90 Shilling and Seasonal Offerings including St. Lupulin, Four Pack offerings such as Myrcenary, as well as the limited release Cellar Series offerings.

Launching a state the size of Texas would not have been possible prior to the brewery’s recently completed expansion. This will be the first new market for Odell Brewing in more than two years. The new brewhouse and additional fermentation vessels will provide the brewery much needed capacity to accommodate the Texas demand.

Ben E. Keith Co., established in 1906, began selling Anheuser-Busch products in 1933. Today, Ben E. Keith Co.’s Beverage division is the third largest independent beer wholesaler in the country.

SweetWater Lineup Compressed
Atlanta brewing maverick (SweetWater) conquers cool cities in the Lone Star State (Texas)
Odell Texas Distribution
Odell Brewing launches deep in the heart of Texas this week
Fort Collins Brewery new recipe
Fermentation Factoids: Fort Collins blends three brews into Oud Bruin
Texas Senate passes craft beer legislation
Regulators help Texas craft brewers, so guess who wins? Consumers

Reader Interactions

Comments

  1. FPBranders says

    November 13, 2013 at 4:34 pm

    Odell Brewing to invade Texas via Ben E. Keith Co. – Craft Brewing Business http://t.co/BMfFzR7JWw via @craftbrewingbiz

    Log in to Reply
  2. MillwallFCEO says

    November 11, 2013 at 4:30 pm

    RT @CraftBrewingBiz: Odell Brewing to invade Texas via Ben E. Keith Co. http://t.co/SFU5nNYbwS @OdellBrewing @BeneKeith_Bevs

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Arizona Wilderness raises funds for LGBTQIA+ license plate and more drinks to know this week
  • Marketing idea of the week: Tröegs packs prize contest cans in random Nimble Giant packs
  • Congrats: Lawson’s Finest Liquids earns Certified B Corp status
  • Riverbend Malt House adds limited quantity of Hickory King Corn

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Arizona Wilderness PrismArizona Wilderness raises funds for LGBTQIA+ license plate and more drinks to know this week
    June 7, 2023
  • FSBC-Image-1Here’s the fastest growing brewery in the U.S. according to Untappd
    June 6, 2023
  • MONTUCKY-HERO-IMAGE___Montucky Cold Snacks announces new mascot and contest winner, plans to plaster his face on its beer cans this fall
    June 5, 2023
  • Video: Watch how Country Malt Group started in a shed and became an America beer supplier success story
    June 5, 2023
  • Constellation sells Funky Buddha and Four Corners back to original owners, says see ya to craft sector
    May 31, 2023
  • liquid-riot-teamCheers to 10 Years: Liquid Riot freshens up look for next decade
    May 30, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC