Craft Brew Creative, a Portland, Ore.-based branding and design studio, wants to streamline how breweries brand their beer cans and crowlers with a new ecommerce platform Craft Label Co.
“More than sixty percent of consumers say packaging is an important part of their beer-buying decision, making can labels one of the most important assets breweries have when their beer is on the shelf or in the cooler,” said Ryan Wheaton, founder and designer of Craft Label Co. “However, getting a label designed can cost thousands of dollars, and that’s just for one label. We aim to disrupt that model with a flat rate option that will save breweries ninety percent of what they’re currently paying for designs.”
How it works
Once on the site, breweries can select from a variety of beer packaging label templates, upload their logo, and adjust the design to reflect their brand. Once ordered, Craft Label Co. provides a mock-up of the label on a 3D can for the customer’s approval within 48 hours.
Craft Label Co. also offers to connect with the customer’s printing provider to ensure that the design meets the exact specifications of the label and provide any additional support as needed.
The Craft Label Co. website currently has 13 design templates available with limitless customization options and more templates coming soon.
“We keep the designs affordable by using a royalty-free license similar to stock photography,” said Wheaton. “With multiple customization options available, 13 templates can yield thousands of design varieties. In addition to our flat rate one-time use option, breweries will also be able to purchase exclusive rights to a template, or we can connect them with Craft Brew Creative for a completely custom design.”
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