Craft breweries across the country have been brewing and selling beers to benefit everyone from front-line workers to farmers during the pandemic, but Hi-Wire Brewing has come up with the best way to communicate this: Flat-out printing it on the can.
Above is Hi-Wire Brewing’s latest creation, Donate To Service Industry Workers By Drinking This Beer. That’s right, the name of the beer is a full sentence, printed matter-of-factly right on the can. Simple and effective. It is a Hoppy Session IPA, but many customers likely won’t even check to find out before purchasing.
Donate To Service Industry Workers By Drinking This Beer will benefit hospitality workers on a state and national level who are out of work or underemployed due to this crisis. A portion of the proceeds from every 6-pack of this IPA sold will be donated to the USBG National Charity Foundation and the North Carolina Restaurant Workers Relief Fund. These charitable organizations are currently raising donations to provide financial support for the nearly 700,000 bartenders and hundreds of thousands of people who work adjacent to them that have been impacted by the COVID-19 pandemic.
Donate To Service Industry Workers By Drinking This Beer is available in 6-packs of 12-ounce cans at shop.hiwirebrewing.com for nationwide shipping with some exclusions as well as in select retailers throughout Asheville, N.C., Charlotte, N.C., Wilmington, N.C., Tennessee, the North Carolina Coast, Kentucky, and Ohio.