• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers

This is the best beer can of the COVID shutdown

May 28, 2020Chris Crowell

What more is there to say?

Craft breweries across the country have been brewing and selling beers to benefit everyone from front-line workers to farmers during the pandemic, but Hi-Wire Brewing has come up with the best way to communicate this: Flat-out printing it on the can.

Above is Hi-Wire Brewing’s latest creation, Donate To Service Industry Workers By Drinking This Beer. That’s right, the name of the beer is a full sentence, printed matter-of-factly right on the can. Simple and effective. It is a Hoppy Session IPA, but many customers likely won’t even check to find out before purchasing.

Donate To Service Industry Workers By Drinking This Beer will benefit hospitality workers on a state and national level who are out of work or underemployed due to this crisis. A portion of the proceeds from every 6-pack of this IPA sold will be donated to the USBG National Charity Foundation and the North Carolina Restaurant Workers Relief Fund. These charitable organizations are currently raising donations to provide financial support for the nearly 700,000 bartenders and hundreds of thousands of people who work adjacent to them that have been impacted by the COVID-19 pandemic.

Donate To Service Industry Workers By Drinking This Beer is available in 6-packs of 12-ounce cans at shop.hiwirebrewing.com for nationwide shipping with some exclusions as well as in select retailers throughout Asheville, N.C., Charlotte, N.C., Wilmington, N.C., Tennessee, the North Carolina Coast, Kentucky, and Ohio.

hi-wire-brewing
Hi-Wire Brewing tested sales in 16-ounce cans in 2021, is ditching 12-ouncers completely in 2022
INX-EcoCan
INX International earns Bronze sustainability rating from EcoVadis
INX-2024-Can-Contest
Time to enter the Colored by INX Can Design Contest (more cans eligible this year)
congress
Beverage execs join auto, clean energy industries calling for more U.S. aluminum

Reader Interactions

Trackbacks

  1. Inspired By Covid-19 | TheBeerProfessor says:
    May 29, 2020 at 2:51 pm

    […] beer with the longest name – Donate to Service Workers by Drinking This Beer. Brewed by Hi-Wire Brewing of Asheville, NC this IPS (ABV 5%) gets straight to the point. Sales of this beer will  benefit […]

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Lagers, lemons, and legendary collabs: 6 beers to know this week
  • Meanwhile Brewing and Uptown Sports Club host 2nd annual Backyard BBQ Summer Series; 100% of proceeds benefit central Texas flood relief efforts
  • Athletic Brewing extends Arsenal F.C. partnership, expands non-alcoholic beer options at Emirates Stadium
  • Abstrax Hops calls out DMTS flaws in hop extracts in new white paper

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • 2025 L.L.Bean 4pk Mock UpLagers, lemons, and legendary collabs: 6 beers to know this week
    July 17, 2025
  • UK_ArsenalAnnouncement_MD_PressAthletic Brewing extends Arsenal F.C. partnership, expands non-alcoholic beer options at Emirates Stadium
    July 16, 2025
  • gross flavor man faceAbstrax Hops calls out DMTS flaws in hop extracts in new white paper
    July 15, 2025
  • Allagash White 12 Packs_horizontal coastDistribution news: Allagash returns to Ohio + moves from Outlaw, Mother Earth and more
    July 14, 2025
  • face palm embarrassed guy beard cbb cropJune Beer Purchasers’ Index shows craft continues to sink
    July 14, 2025
  • Deschutes non alcoholic beer brands toasting in the wildernessNon-alcoholic beer is booming in 2025 — here’s why craft brewers should pay attention
    July 9, 2025

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2025 · CBB Media LLC