Getting people out of their houses, in this heat, takes an extra special enticing attraction -- and a series Backyard … Read More
Marketing idea of the week: Crux Fermentation Project’s Dogs & Lagers Fest
I am always a fan of a dog-friendly patio. A charitable donation to a shelter or rescue is also a great way for … Read More
Twenty-nine Massachusetts breweries launch Hops on Hops Passport 2024
Lord Hobo Brewing sent word of the Hops on Hops Passport 2024, an awesome brewery passport program that runs from July … Read More
Huss Brewing donating $2 from every Italian beef sandwich sale to Navy SEAL Foundation
The Italian Beef sandwich, a longtime Chicago favorite is once again trending on social media thanks to the upcoming … Read More
Marketing idea of the week: Evil Genius Brewing’s Ditch Work Day
As I type my 500 trillionth word into the void that is the internet, I can firmly say: Work sucks. Evil Genius Beer Co. … Read More
Breweries prep for the solar eclipse with special edition beers
The solar eclipse that will be making its way across the United States on April 8 is a once in a lifetime event for the … Read More
High-ticket craft beer: Braxton Brewing selling personalized barrel-aging program
Instead of chasing the next big trend in retail alcohol sales, maybe there's an opportunity for breweries to double down … Read More
Marketing idea of the week: Sponsoring local athletic events and organizations
Craft breweries and other alcoholic beverage producers have been tweaking their recipes and finding ways to market … Read More
Expecting parents can win 40 weeks of NA Samuel Adams beer in Due Date, Brew Date contest
According to a recent survey commissioned by Samuel Adams and conducted online by The Harris Poll, only 17% of Americans … Read More
Marketing idea of the week: Employing a hypnotist for Dry January
Non-alcoholic beers continue to trend up, as many an email has told me this month, in the promotional push for Dry … Read More