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Craft beer marketing idea of the week: the DelaWeAre collaboration

September 27, 2023Chris Crowell

delaweare-on-steel

Shoutout to the Delaware Brewers Guild and its awesomely named statewide collaboration campaign, DelaWeAre, which is … Read More

Marketing idea of the week: Peak Drift Brewing’s Meet the Farmers event and Certified South Carolina beers

September 11, 2023Chris Crowell

9. Coosaw Watermelon Blueberry Sour

One big advantage legit craft breweries will maintain over other beverage producers, is that local flavor. In the right … Read More

16 Lots Brewing celebrates year one with first Pride event in Newport, Kentucky

August 22, 2023Chris Crowell

Pride flag horiz 3 - LR

The 16 Lots Southern Outpost is a veteran-owned brewery, born along the Kentucky side of the Ohio river in the summer of … Read More

Mother Road Brewing skips advertising in favor of community investment program

August 15, 2023Chris Crowell

building-community

Mother Road Brewing Co. in Flagstaff, Ariz., created a new, very cool, community investment program. The brewery's … Read More

Marketing idea of the week: Neshaminy Creek debuts rice lager with Mechagodzilla

August 7, 2023Chris Crowell

NCBC_MechaDry_12oz_Can_FullLabel_Mockup

The craft beer market is always full of specialty releases. There are seasonals, of course, but also a ton of beers that … Read More

Marketing idea of the week: Dogfish Head’s 2nd Shot at the Perfect Toast contest

July 26, 2023Chris Crowell

Dogfish-Head-2nd-Shot-to-CRUSH-the-Perfect-Toast-Abbi-Jacobson-1

I don't want to brag, but I do feel I gave an all-time great best man's speech. Other people, I recognize, aren't so … Read More

Marketing idea of the week: Dallas’ Lakewood Brewing is open for events in off hours for just the cost of food and drink

June 19, 2023Pretty Much a Press Release

Lakewood Brewing Co. is a family-owned, independent craft brewery making "seriously fun beer." Lakewood exploded onto … Read More

Marketing idea of the week: Tröegs packs prize contest cans in random Nimble Giant packs

June 7, 2023Chris Crowell

Troegs-Nimble-Giant

Tröegs Independent Brewing announced the release of its once-a-year Double IPA, Nimble Giant, a limited release the … Read More

Marketing idea of the week: Tröegs’ text-to-win contest

May 17, 2023Chris Crowell

troegs-beer

Here's a great, simple idea: Tröegs Independent Brewing announced its Summer Better Giveaway sweepstakes. The … Read More

Iowa breweries team up to clean, protect waterways

April 5, 2023Chris Crowell

iowa-collaboration

Beer requires a lot of water, so it's always nice to see breweries take up the responsibility to protect and clean local … Read More

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  • Cannabis king Tilray officially acquires 8 craft beer brands from Anheuser-Busch (Shock Top to Widmer Brothers)
  • Book rec: “Get Empowered: A Practical Guide to Thrive, Heal, and Embrace Your Confidence in a Sexist World”
  • Cider orders spike, rest of segments flat in September Purchasing Index
  • Wine & Spirit Education Trust will launch two new beer qualifications in February 2024

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Recent Features

  • Cannabis king Tilray officially acquires 8 craft beer brands from Anheuser-Busch (Shock Top to Widmer Brothers)
    October 3, 2023
  • Samuel Adams’ Beer Fest, Fear Fest asks participants to carry a full glass of beer through a series of jump scares in Queens
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  • root-shoot-maltingCelebrate Craft Malt Week with this 2023 craft malt and barley news recap
    September 27, 2023
  • Let’s take a look at California Wild Ales new Point Loma brewery and taproom
    September 25, 2023

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