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How flights drive financial success at your taproom

August 23, 2021Andrew Coplon and Kary Shumway

oregon-flight

If you’ve read any of my articles before, you already know how passionate I am about education, engagement, and things … Read More

Stranger Arranger: Why (and how) to get guests talking again in your taproom

June 29, 2021Andrew Coplon

taproom-guests-interacting-with-bartender

The world is beginning to creep towards a new-new normal, and we’re all craving adventure. One thing I didn’t realize … Read More

Is your taproom leaving money on the table?

May 25, 2021Andrew Coplon

money beer

45% of taproom staff are not asking guests if they would like another drink. Guests who are offered another drink … Read More

How taproom tabs, to-go beer sales have changed in the COVID era

March 29, 2021Andrew Coplon

beer sales analysis

One of my favorite statistics of all-time is that when staff doesn’t ask guests to make the added to go purchase, the … Read More

Craft Beer Consumer Habits in February 2021: Are on-site attitudes changing?

February 24, 2021Andrew Coplon

craft beer consumer tastes

It has been two months since I last conducted a study on consumer habits. Since then, temperatures have dropped in most … Read More

Why you need to maximize engagement during a pandemic

January 13, 2021Andrew Coplon

COVID19 coronavirus mask money

Social distancing. Masks. Contact-free. These are all buzzwords defining the current taproom experience. Most states … Read More

Craft Beer Consumer Habits Poll for Winter 2020

December 14, 2020Andrew Coplon

opening a christmas gift

The craft beer industry was in a tough spot throughout 2020. I could fill this opening with all the buzzwords of the … Read More

Holiday sales push: 10 outside-the-box craft beer merch items for winter

November 30, 2020Andrew Coplon

winter merchandise craft beer

It’s the holiday season, and in the true spirit of 2020, it’s necessary to think outside the box about the merchandise … Read More

Brewery customer attitude survey: will visits drop when the temp drops?

October 26, 2020Andrew Coplon

Beer drinker survey

Two-thirds of 2020 has been spent trying to survive a pandemic. We are still trying to figure out what works best, and … Read More

Bunch of ideas to prep for colder months at your brewery during the pandemic

August 18, 2020Andrew Coplon

cold dude

With Summer being the prime months for most breweries, it can be easy to savor the moment and not think about the cooler … Read More

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  • State of California Craft Beer: Covid recovery challenged by competition, consolidation
  • MicroStar Logistics launches Network Services Division to manage reusable plastic pallets for the beer Industry
  • Analyst speculates on Heineken acquiring Boston Beer, stock jumps
  • United States Bartenders’ Guild now has access to WOTVS Hospitality Assistance Program

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