It has been two months since I last conducted a study on consumer habits. Since then, temperatures have dropped in most … Read More
Why you need to maximize engagement during a pandemic
Social distancing. Masks. Contact-free. These are all buzzwords defining the current taproom experience. Most states … Read More
Craft Beer Consumer Habits Poll for Winter 2020
The craft beer industry was in a tough spot throughout 2020. I could fill this opening with all the buzzwords of the … Read More
Holiday sales push: 10 outside-the-box craft beer merch items for winter
It’s the holiday season, and in the true spirit of 2020, it’s necessary to think outside the box about the merchandise … Read More
Brewery customer attitude survey: will visits drop when the temp drops?
Two-thirds of 2020 has been spent trying to survive a pandemic. We are still trying to figure out what works best, and … Read More
Bunch of ideas to prep for colder months at your brewery during the pandemic
With Summer being the prime months for most breweries, it can be easy to savor the moment and not think about the cooler … Read More
Service without a smile? Five ways to engage customers from behind a mask
In yesterday's discussion on how to "replace smiles" when staff must wear masks, we considered the effect all of our … Read More
How to engage customers while wearing a mask? Enhance the other senses
Spiderman, Marvin the Martian, Ghostface from Scream. What do they all have in common? You can’t fully see their faces, … Read More
10 ways to virtually engage craft beer customers
COVID-19 has drastically reduced the operating capability of the craft beer industry. Currently, nearly every taproom in … Read More
How breweries can maximize the shelter-in-place sales experience for their customers
There’s no need to state the crippling effect of COVID-19, we’ve all felt it. But in a time of uncertainty, we all must … Read More
