People love to talk about your beer. People love to come and enjoy your newest offerings. People also (typically) love … Read More
Craft beer marketing: 11 ideas to attract new guests
Idea 12: Put these ideas in a hat and pull one out. A quality liquid is without a doubt the anchor of our industry. … Read More
The No List: 10 things customers should never hear or see at your brewery
At Secret Hopper, we aim to always stay positive and to look at things from the glass is half full perspective. We take … Read More
16 big craft beer stories that defined our summer
Sometimes when you're like this, you miss stuff. We get it. You were out doing real life shit like a normal human … Read More
How your taproom customer engagement improves sales outside your walls
Weird how it's always these same two customers you're trying to impress. Never take for granted that your tasting … Read More
8 ways to build a motivated craft brewery staff
Cameras on the floor is not one of the ways. It can be tough to find quality workers, and once you do, it’s even … Read More
Craft brewery tasting room observations made by secret shoppers (round two)
My god. That server is texting someone again. In December 2018, we put out a list of unique observations made by our … Read More
Which days of the week have the highest tabs?
Owning a brewery is more than just an exchange of money for liquid in a glass. Owning a brewery is about building a … Read More
Do physical menus influence customer spending at your craft brewery?
Studying data from craft breweries is fascinating. Some statistics merely validate assumptions, whereas others often … Read More
13 ways to nudge craft beer past 13 percent of beer sales in the U.S.
According to the Brewers Association, in 2017, craft brewer sales accounted for 12.7 percent of the U.S. beer market by … Read More
