Building loyalty among customers is a goal of any growing business. At the end of the day, your brewery doesn’t want to … Read More
Who tips the best at your taproom, and how can you increase tipping levels?
As a kid I remember my parents leaving a 10 to 15 percent tip for our servers wherever we went out for a monthly dinner, … Read More
Gender sales gap? Women spend more per brewery visit
Everyone has that preconceived image of what your typical brewery goer looks like. Burly beard, flannel shirt, and oddly … Read More
Brewery first impression lesson: The importance of a sincere greeting and thank you
Before your guests even a take a sip of beer, their brewery experience has already begun. Your guests’ first impressions … Read More
Time is money: Make the most of a customer’s time in your tasting room
It goes without saying that the longer a guest spends at your tasting room, the more money they are likely to spend. … Read More
Four customer service tips to increase spend in your tasting room
Created in May 2017, Secret Hopper is a mystery shopping company for craft beer businesses. We wrote about them … Read More
Hire Secret Hopper and let an outsider evaluate your brewery’s atmosphere, customer service and destination worthiness
Success doesn’t happen in a vacuum. Especially considering the increasingly competitive landscape of the beer industry, … Read More