You read right. New Belgium Brewing Co. has signed contracts with 12 distributors in Pennsylvania and is slated to open that market on August 31. As a result, this editor had to create all those damn hyperlinks below. I hope you’re happy, New Belgium. Somebody toss me a Ranger IPA already. I need to pour it all over my keyboard — cool off this hot finger action.
New Belgium’s Pennsylvania network is as follows:
Ace Beer Distributors — Miller/Coors
Allentown Beverage — AB
City Beverage — Miller
Durdach Brothers — Miller/Coors
Erie Beer Co. — AB
Frank B. Fuhrer Wholesale Co. — AB, Coors
Gretz Beer Co. — AB
LT Verrastro Inc. — Miller/Coors
Penn Distributors — AB
Von’s United Beverage — AB
W&L Sales — Miller/Coors
W.R. Hickey Beer Distributors — AB
“Pennsylvania has been on the horizon for a while now and we are thrilled to secure our distributing partners and hit the ground running this fall,” said New Belgium Brewing’s East Coast Division Sales Director Rich Rush. “We enjoyed getting to know all of the PA distributors through the last six months of the interview process, and truly feel that we couldn’t have made a bad choice. With that said though, we’re excited to move forward with our selected partners.”
Pennsylvania will be New Belgium’s 39th state of distribution. That’s pretty impressive.