The Motley Fool is a respected investment website that recently posted an analysis of Boston Beer’s potential to increase sales abroad. The whole thing is worth a read, but there are a couple tidbits about the craft revolution that we wanted to pointed out:
The Brewers Association mentioned at the CBC last year that it has a goal for the craft beer industry to hit 20 percent of the U.S. beer market by 2020. Within this article, that goal gained some weight, stating “analysts expect it will own a 20% share of the market by 2020.” Now, maybe those “analysts” who are “expecting” this are still the leadership of the BA, with fingers crossed, but who knows. The article also notes the liklihood that the industry topped 10 percent of the market in 2014.
But the article mainly focused on international interest in craft beer. We’ve seen some of the bigger names in craft beer toss their hats in this ring (Brooklyn Brewery building a facility in Sweden, Stone Brewing crowdfunding a facility in Germany, Mission Brewery winning a bid to enter the Swedish market) but there could be plenty of room for others. From the Fool:
IBISWorld forecasts this market will grow at a compound 34.8% annual rate to 2019, making craft beer exports a $330 million business.
Whoa. Much more significant than the $74 million market it is currently. The top markets being Canada, Sweden, the UK, Australia and Japan.
Be sure to read the rest of the site’s analysis of the craft beer export market and Boston Beer’s leadership position in it.