As of 2020, there are over 8,000 craft breweries in the United States, with thousands more slated to open over the next few years. The market has shifted and increased competition from small outfits and Big Craft alike all serving a more educated and fickle consumer base. Add to that an ever-changing sales and regulatory environment, and breweries around the country are feeling the need to update their branding not just to clean up their presentation, but to stay relevant and competitive.
Craft Beer, Rebranded (and its companion workbook) are a step-by-step guide to help you map out a successful strategy for rebranding your brewery. Based on CODO Design‘s decade of brewery branding experience, this book will help you weigh your brand equity, develop your brand strategy and breathe new life into your brand. Whether your brewery is three years old or 30, Craft Beer, Rebranded is your guide to attracting new audiences, selling more beer and positioning your brand for the long haul.
CODO Design is a food and beverage branding firm based in Indianapolis. They’ve worked with breweries across the United States and around the world, on naming, positioning, branding and rebranding, responsive web design and package design. If you’d like to discuss your brewery’s branding, shoot Isaac an email: [email protected]
And come see CODO present at the 2020 Craft Brewers Conference. We’ll be in the marketing track presenting the findings from a beer packaging study called, “Using Science to See What Packaging Works and How Your Brewery Can Sell More Beer.”