In today’s Craft Beer, Rebranded video, we’ll be discussing the differences between freelancers, small firms and big … Read More
Irrational decisions, helpful heuristics and the psychology of premium branding
This column was provided by CODO Design, a branding firm based in Indianapolis, Ind. They’ve worked with breweries … Read More
Organizing your internal project team: Craft Beer, Rebranded, episode 10
In today’s Craft Beer, Rebranded video, we’ll be discussing how to identify key stakeholders and build your executive … Read More
Setting goals for your rebrand: Craft Beer, Rebranded, Episode 9
In today’s Craft Beer, Rebranded video, we’ll be discussing how not all goals are created equal, why we like S.M.A.R.T. … Read More
How to define your brewery’s audience: Craft Beer, Rebranded, episode 8
In this Craft Beer, Rebranded video, we’ll be discussing how (and why) to define your brewery’s audience during your … Read More
Intellectual property advice for craft breweries
This column was provided by CODO Design, a food and beverage branding firm, and authors of Craft Beer, Rebranded. This … Read More
How to frame your brewery’s brand essence: Craft Beer, Rebranded, episode 7
In today’s Craft Beer, Rebranded video, we’ll be discussing how to frame your brewery’s brand essence and voice. Learn … Read More
Using brand architecture to grow your brewery’s brand: Craft Beer, Rebranded, episode 6
In today’s Craft Beer, Rebranded video, we’ll be discussing different approaches for brand architecture, including a … Read More
CODO Q&A: Discussing design, printing, beer and beyond with Georgia’s Printer’s Ale Manufacturing Co.
This column was provided by CODO Design, a food and beverage branding firm, and authors of Craft Beer, Rebranded. This … Read More
How to position your brewery: Craft Beer, Rebranded, episode 5
In today’s Craft Beer, Rebranded video, we’ll be discussing how to position your brewery as well as some practical tips … Read More
