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Setting goals for your rebrand: Craft Beer, Rebranded, Episode 9

August 10, 2020Cody Fague and Isaac Arthur

In today’s Craft Beer, Rebranded video, we’ll be discussing how not all goals are created equal, why we like S.M.A.R.T. goals and what you should be measuring to ensure a successful rebrand. Learn more and buy your book bundle at www.craftbeerrebranded.com

Craft Beer, Rebranded (and its companion workbook) are a step-by-step guide to help you map out a successful strategy for rebranding your brewery. Based on CODO Design‘s decade of brewery branding experience, this book will help you weigh your brand equity, develop your brand strategy and breathe new life into your brand. Whether your brewery is three years old or 30, Craft Beer, Rebranded is your guide to attracting new audiences, selling more beer and positioning your brand for the long haul.

Read and buy it now at: www.craftbeerrebranded.com

Introducing Sub Brand summer
Let’s explore sub brands as long-term, brand-building pillars via CODO’s refresh of Fernson Brewing
Is Hop Water the next big Beyond Beer trend? Let’s talk branding and positioning
So you bought a brewery … to rebrand or not to rebrand?

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