Besides making great beer and finding adequate and honest distribution, the most important thing you can do is not lose track of your brand essence as you grow. What’s the compelling story behind you opening up a brewery? Why should people love you and your beer? What makes you special compared to the enormous amount of competition in the marketplace? If you can keep telling that story in a clear way, you’ll keep your fans and continue to attract new ones.
If that seems like a difficult proposition to do on your own, there are companies that specialize in beverage branding (like these guys). We also just heard about another beer branding consult on the market: Minneapolis-based startup My Brands LLC announced its first brand consulting business, My Beer Brand. My Beer Brand is designed specifically to provide craft breweries professional help with all aspects of their brand including logo design, beverage labels and packaging, business systems, brewery and taproom equipment, as well as apparel design and packaging.
“My Beer Brand is the culmination of my professional experience in marketing, advertising and branding, paired with my love of homebrewing,” said Founder and Lead Business Consultant Tom Hudock. “The services offered through My Beer Brand allow amateur brewers like myself, as well as professionals ready to open a craft brewery, business consulting and design services necessary to open up and get their breweries, taprooms and production lines operational.”
According the press release, My Beer Brand will initially offer a limited amount of professional business services with plans to grow exponentially based on the needs of their customers. A large in-person presence at local, regional and national craft brewing festivals is also planned. Call’em (612-267-6516) or go check’em out online right over here.