• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

These beautifully quiet, nature-focused Sierra Nevada commercials are the adverts we need

May 30, 2019Keith Gribbins

Bud Light is literally gouging people’s eyes out to get the consumer’s attention. Does your marketing need to be so loud? Does it need to be so aggressive and mindless? No, says Sierra Nevada Brewing Co. The company’s portfolio is marketed as “Beer for Exploring,” and the brand hopes to personify the freedom of adventuring through nature’s wild places with a brewski in the backpack and not a bullhorn.

Last week, I noticed three 30-second spots the company uploaded to YouTube, called “Rain Check,” “Last Call” and “Binge Watching.” These great ads turn down life’s volume, using only natural sounds and the occasional clink of a beer to convey a message of tranquil outdoor socializing. I love it.

It reminds me of the Michelob Ultra autonomous sensory meridian response commercial from the Super Bowl. I want more marketing like this. Quiet is the new loud. I know I’m wrong. Louder is definitely the new loud, but maybe we can try something different for a while, so I can enjoy this beer in near silence. No, shhhh…

Sierra Nevada barrel room guy sampling beer
Grow increasingly jealous watching this video tour of Sierra Nevada’s Chico barrel room as employees sample rare creations without you
Holiday weekend hangover? Enter to win this killer green custom Sierra Explorer bike, then just go back to bed
sierra nevada oktoberfest
Sierra Nevada is hosting a ‘royal wedding’ for one lucky couple during its Oktoberfest celebration (is it you?)
You’d sure look smart thumbing through this updated Draught Beer Quality Manual from the BA

Reader Interactions

Comments

  1. Sierra Nevada Beer says

    May 30, 2019 at 12:14 pm

    Thanks so much for this thoughtful review. We’re excited to share our passion for the outdoors as… https://t.co/0BQtkyfSPT

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Mark your calendar: The 15th annual American Craft Beer Week is May 10-16
  • Marketing idea of the week: LUKI Brewery’s Big Brew Day contest
  • Understanding ionization: Let’s learn how to air rinse and dry cans and bottles without water
  • Chicago wholesalers settle with TTB for $850,000

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Understanding ionization: Let’s learn how to air rinse and dry cans and bottles without water
    April 19, 2021
  • Crosby Farm TopWire Hop Project 12Resplendent Oregon hop farm has ultimate beer garden (TopWire Hop Project) reopening April 30 (enjoy some images)
    April 15, 2021
  • Get Your Drink On app people cheers drinksThis Get Your Drink On app gifts beer money to a phone’s digital wallet, so please send me some
    April 15, 2021
  • GEA-InsightPartner-ProduktbildInside the real-time process control of GEA’s InsightPartner software
    April 14, 2021
  • roughhouse brewing cave aged beersCave-aged beer finally excavated by Roughhouse and other beers to know this week
    April 13, 2021
  • Distribution update: 21st Amendment heads to Hawaii, Upland Brewing to Chicago, Ceria Brewing to Texas/Puerto Rico and lots more news
    April 13, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by