Bud Light is literally gouging people’s eyes out to get the consumer’s attention. Does your marketing need to be so loud? Does it need to be so aggressive and mindless? No, says Sierra Nevada Brewing Co. The company’s portfolio is marketed as “Beer for Exploring,” and the brand hopes to personify the freedom of adventuring through nature’s wild places with a brewski in the backpack and not a bullhorn.
Last week, I noticed three 30-second spots the company uploaded to YouTube, called “Rain Check,” “Last Call” and “Binge Watching.” These great ads turn down life’s volume, using only natural sounds and the occasional clink of a beer to convey a message of tranquil outdoor socializing. I love it.
It reminds me of the Michelob Ultra autonomous sensory meridian response commercial from the Super Bowl. I want more marketing like this. Quiet is the new loud. I know I’m wrong. Louder is definitely the new loud, but maybe we can try something different for a while, so I can enjoy this beer in near silence. No, shhhh…
Sierra Nevada Beer says
May 30, 2019 at 12:14 pmThanks so much for this thoughtful review. We’re excited to share our passion for the outdoors as… https://t.co/0BQtkyfSPT