• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Holiday weekend hangover? Enter to win this killer green custom Sierra Explorer bike, then just go back to bed

September 8, 2020Keith Gribbins

Biking and craft beer is a thing, as you well know. New Belgium Brewing Co. actually has a bike on its logo, and its classic Fat Tire brand is named after Cofounder Jeff Lebesch’s trip through Europe where he rode his mountain bike with “fat tires” through famous beer villages. Everyone from Oskar Blues to Victory Brewing promotes cycling is some fashion. Billionaire businessman and Sierra Nevada Brewing Co. Founder Ken Grossman is also a huge bike fan. Just read this previous post where Grossman convinces 10 employees to go on a Death Ride with him.

In more recent biking news, Sierra Nevada is giving away a custom-everything Sierra Explorer bike right now, made alongside Paul Component Engineering, BTCHN’ Bikes and a bunch of other industry greats. Maybe instead of convincing yourself to actually work after a long, beer-soaked holiday weekend, maybe just enter here for a chance to win that sweet cycle, and then head straight back to bed, dreaming of riding cross country in that beautiful Explorer saddle. That’s my plan. What could go wrong?

Sierra Nevada barrel room guy sampling beer
Grow increasingly jealous watching this video tour of Sierra Nevada’s Chico barrel room as employees sample rare creations without you
sierra nevada oktoberfest
Sierra Nevada is hosting a ‘royal wedding’ for one lucky couple during its Oktoberfest celebration (is it you?)
Binge Watching Sierra Nevada
These beautifully quiet, nature-focused Sierra Nevada commercials are the adverts we need
You’d sure look smart thumbing through this updated Draught Beer Quality Manual from the BA

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Plastic can carrier recycling co-op debuts in Chicago
  • New Belgium unveils its latest solar installation at Asheville brewery
  • Flying Dog Brewery wins First Amendment victory over North Carolina Alcoholic Beverage Commission
  • Negro Leagues Celebration Beer Series featuring Satchel Paige paintings and other beers to know this week

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • 2022 beer branding trends part 1: reinvention
    May 17, 2022
  • satisfaction surveysAre brewery employees happy? Depends on the department
    May 16, 2022
  • Male hand closes hatch of brewery tankUnfiltered: Do I need to clean tanks between transfers?
    May 11, 2022
  • Hard seltzers: Achieve high alcohol fermentations in a clean and neutral way with the proper nutrient aids
    May 9, 2022
  • Paxton Products uses air and ionization to rinse and dry beer bottles and cans
    May 9, 2022
  • Did you miss the 2022 Craft Brewers Conference this week? Yeah? I see. Well, here’s what it looked like
    May 5, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....