• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Holiday weekend hangover? Enter to win this killer green custom Sierra Explorer bike, then just go back to bed

September 8, 2020Keith Gribbins

Biking and craft beer is a thing, as you well know. New Belgium Brewing Co. actually has a bike on its logo, and its classic Fat Tire brand is named after Cofounder Jeff Lebesch’s trip through Europe where he rode his mountain bike with “fat tires” through famous beer villages. Everyone from Oskar Blues to Victory Brewing promotes cycling is some fashion. Billionaire businessman and Sierra Nevada Brewing Co. Founder Ken Grossman is also a huge bike fan. Just read this previous post where Grossman convinces 10 employees to go on a Death Ride with him.

In more recent biking news, Sierra Nevada is giving away a custom-everything Sierra Explorer bike right now, made alongside Paul Component Engineering, BTCHN’ Bikes and a bunch of other industry greats. Maybe instead of convincing yourself to actually work after a long, beer-soaked holiday weekend, maybe just enter here for a chance to win that sweet cycle, and then head straight back to bed, dreaming of riding cross country in that beautiful Explorer saddle. That’s my plan. What could go wrong?

Sierra Nevada barrel room guy sampling beer
Grow increasingly jealous watching this video tour of Sierra Nevada’s Chico barrel room as employees sample rare creations without you
sierra nevada oktoberfest
Sierra Nevada is hosting a ‘royal wedding’ for one lucky couple during its Oktoberfest celebration (is it you?)
Binge Watching Sierra Nevada
These beautifully quiet, nature-focused Sierra Nevada commercials are the adverts we need
You’d sure look smart thumbing through this updated Draught Beer Quality Manual from the BA

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • MicroStar Logistics launches Network Services Division to manage reusable plastic pallets for the beer Industry
  • Analyst speculates on Heineken acquiring Boston Beer, stock jumps
  • United States Bartenders’ Guild now has access to WOTVS Hospitality Assistance Program
  • Tröegs new canning line will increase production and accommodate new packaging types

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Koga-brothers-karben4Karben4 Brewing to relaunch Ale Asylum brand
    March 20, 2023
  • 4 steps to understanding the filtration process in craft beer
    March 20, 2023
  • newbelgium_2023_wildnectar-shopping-basket_family_IMG_2Beyond beer: Examples of craft breweries exploring canned cocktails
    March 16, 2023
  • brooklyn 35 featureBrooklyn Lager turns 35 and more beers to know this week
    March 14, 2023
  • Backwoods Brewing to open a 19-acre resort called Party Acres in the Columbia River gorge this May
    March 13, 2023
  • Distribution update: NYC’s Alewife Brewing now sells in eastern Pennsylvania + news from Maui, Urban South and more
    March 13, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC