These competitive and fast-moving times call for pricing and promotion software that matches up. Two Roads Brewing says it is deploying Vistaar Technologies‘ price structure management (PSM) SaaS solution to do just that — drive measurable price and margin improvements and deliver profitable growth.
“Two Roads looked for a partner with proven success in the beverage alcohol industry,” stated Clement Pellani, co-founder and chief commercial officer at Two Roads Brewing. “Vistaar provides an innovative pricing solution coupled with the expert domain knowledge necessary to allow Two Roads to compete in this complex beer market. We are confident the Vistaar solution will allow us to become more efficient in how we handle pricing and improve bottom line results.”
Vistaar was selected for its comprehensive end-to-end pricing solution and demonstrated expertise in the beverage alcohol industry (although Two Roads is the company’s first craft brewing customer).
Two Roads will use Vistaar’s solution to enhance its price structure planning process, manage pricing across the value chain and improve price execution. Vistaar currently helps more than 65 percent of all premium spirits and almost half of all wine companies in the United States transform their pricing operations into a strategic advantage and leverage pricing best practices to drive growth.
Two Roads opened its doors in December 2012 having earlier acquired and revitalized a vacant, 100-year-old landmark brick factory building in Stratford, Conn. Its name and philosophy are inspired by the Robert Frost poem “The Road Not Taken” — a philosophy brought to life in the beers they create using the highest quality brewing and packaging equipment.
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