• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Yuengling renews support for American Eagle Foundation, now enjoy this bald eagle cam

December 14, 2020Pretty Much a Press Release

D.G. Yuengling & Son, Inc. recently announced it will continue its partnership for a second year with the American Eagle Foundation (AEF), a leading nonprofit organization focused on the care and protection of the U.S. national symbol the bald eagle. There’s even an eagle nest cam you can enjoy right here with some Yuengling branding. Throughout the first year of the partnership, AEF has been able to advance their mission of education, conservation, and rehabilitation for the bald eagle.

“As America’s Oldest Brewery, we trace our traditions back over 190 years to when we were first founded as the Eagle Brewery. The eagle has become a symbol of our inspiration and quality, and we are committed to preserving this special bird for future generations,” said Debbie Yuengling, Employee Engagement & Culture Manager and sixth generation family member, D.G. Yuengling & Son, Inc. “We are proud to build upon our partnership with the American Eagle Foundation for a second year to grow their successful programs and make a sustained impact. We look forward to helping them expand educational opportunities and support their efforts in building an Eagle hospital.”

To build upon the year-long partnership, Yuengling will continue taking part in the following initiatives:

  • Eagle Nest Cam: Yuengling will sponsor the AEF’s Northeast Florida Bald Eagle Nest Cam for a second year. Every year, thousands of viewers tune in to AEF’s high-definition, live-streaming nest cams to watch eaglets hatch and grow into magnificent bald eagles ready to take their first flights into the wild. The webcam offers unprecedented insight into the entire bald eagle nesting process and witness with great anticipation as two new eagles, Samson & Gabrielle, occupy the bald eagle nest, known as “The Hamlet.” To encourage education and curiosity around eagle preservation, the eagle cam webpage features a platform for viewers to ask questions and learn from knowledgeable experts.
  • Eaglet Release: Yuengling will be a “proud sponsor of” one eaglet and will partner with AEF’s breeding and rehabilitation programs to host a second annual eaglet release in 2021 to honor a fallen service member. Through AEF’s breeding and rehabilitation programs, hundreds of bald eagles have been cared for and released into the wild, contributing to the conservation success story of the American bald eagle. In 2020, Yuengling’s sponsored eagle was named “Lager.” Fans can follow the brewery and AEF on social media to learn about the 2021 eaglet releases.
  • Donations: From December 1 to December 24, 2020, Yuengling will support AEF by encouraging consumer donations to support AEF’s mission when purchases are made at the Yuengling Gift Shop or the online store at Yuengling.com. Additionally, Yuengling will make a $25,000 donation to AEF to go towards expanding their educational programs.
  • National American Eagle Day: On June 20,2021, Yuengling will celebrate National American Eagle Day at its historic brewery in Pottsville, PA. Visitors will have the opportunity to witness a live Bald Eagle and connect with an eagle handler about the bird’s history and symbolism as well as its wildlife behaviors and role in the ecosystem. Fans can also participate in free brewery tours and learn about Yuengling’s 191-year-old history, including its beginnings as the Eagle Brewery. They can also explore the brewery’s hand-dug fermentation caves from the 1800s. AEF will also host a nationwide habitat cleanup initiative to ensure bald eagle habitats remain safe nesting areas for future generations. Additional information can be found on americaneagleday.org.

“For more than 30 years, the American Eagle Foundation has been dedicated to protecting the bald eagle through conservation, education and rehabilitation programs,” said Jessica Hall, Executive Director, American Eagle Foundation. “This second-year partnership with Yuengling allows us to live out our mission in a sustainable way. The bald eagle has played a prominent role in Yuengling’s 190-year history and it feels like a natural fit to continue this partnership.”

Yuengling Truck Hauling Beer cbb edit
Yuengling teams up with DraftKings to market around college sports
Big sports sponsorships: Yuengling’s the Official Lager of the Phillies, New Holland partners with Ragnar Trail Series and Atwater teams with Bayview-Mackinac Sailing Race
Yuengling Lager new packaging cbb crop
Yuengling teases new brand campaign, names Laughlin Constable as creative agency
Yuengling hockey cbb crop
Here’s a bunch of photos of Yuengling’s Philadelphia Flyers sponsorship at Wells Fargo Center

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • The all-new Papago Brewing taproom opens Friday
  • Michigan’s Dog Star Hops wins Chinook Cup for second year in a row
  • Beer Institute releases December 2022 domestic tax paid estimate
  • Crooked Hammock combines curling and stouts for cool mini fest

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Michigan’s Dog Star Hops wins Chinook Cup for second year in a row
    February 1, 2023
  • fort point both-ciders-3Fort Point Beer debuts cider line, explains why ciders instead of seltzers
    January 31, 2023
  • Watch a drone release insects over hop yards for sustainable pest control in this Yakima Chief Hops video series
    January 30, 2023
  • Distro update: Connecticut’s Two Roads Brewing goes to Colorado + news from Surreal, New Sarum and more
    January 30, 2023
  • Cadaverine: When your beer smells like dead human
    January 26, 2023
  • beer taps brain distribution cbb cropUnfiltered: There are weevils in my grain – what do I do?
    January 26, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC