• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

The 12th annual SAVOR in D.C. might have been the last one: Has the event lost its luster?

May 22, 2019David Hartogs and Richard Hartogs

One last glass to … savor?

The 12th annual SAVOR returned to Washington, D.C., on May 17 with some big changes and rumors that this could be the last one. The Brewers Association sponsored shindig is a marquee event for local beer fans and industry folks alike. Reduced to a single night, but with an increase to 92 breweries, the night was one to remember.

The annual food and beer paring extravaganza is held that the National Building Museum which makes for a dramatic back drop. With each brewery pouring two beers, and with some supporting breweries pouring three beers, there were well over 200 beers to sample in three and a half hours. Or better put, 25 pints of beer to drink for the ambitious fans.

But we correspondents for CBB wanted to know: Is SAVOR still relevant, and what is its legacy after all these years in the changing craft beer landscape? Let’s point / counter point this question.

Has it lost its luster? No.

Rocket Frog at Savor
Rich and Dave Hartogs of Rocket Frog Brewing, and Tomme Arthur, director of brewery operations and co-founder of Port Brewing and Lost Abbey.

“SAVOR has been really important for us,” said Tomme Arthur, director of brewery operations and co-founder of Port Brewing and Lost Abbey. “We don’t distribute here in D.C., but this is a really great place to come and promote our beers and to work in an environment where beer and food pairings and beer in general is just being elevated. This is one of the premiere events that I can think of to be a part of. I am on the events committee for the Brewers Association, so I have a very deep appreciation and love for this event and I want to be here. This is something I truly believe in.”

On the lasting legacy SAVOR has, Kevin Blodger, cofounder and head brewer at Union Craft Brewing of Baltimore, said “It’s really crazy because when this started 12 years ago, beer wasn’t in these kind of fancy events, and now you see it everywhere, and SAVOR has been a big part of that in terms of showing that beer can be elevated and can be paired with a great meal, even better than wine in a lot of cases.”

Has it lost its luster? Yes.

Six-time SAVOR attendees Zach and Sarah Miknis.

If this is the last SAVOR, we wanted to ask some local beer fans why they think SAVOR has lost its luster.

For six-time SAVOR attendee, Zach Miknis, “SAVOR is being hurt by a combination of price, an inconsistent quality level among breweries pouring at the event, and an all too common occurrence of ‘shelf turds’ being poured by well-known breweries. All beers have their place and time, but when spending $150+ on a ticket, you’d like to have at least one of the two beers from each brewery be something a little special.”

I do agree with this assessment, when the Sierra Nevadas and other high profile breweries bring two canned beers that can be found in just about any grocery store, it is a bit demoralizing for such a high price admission event.

Don’t forget the lobbying

While SAVOR is the main event, it also coincides the annual Brewers Association Hill Climb. When you have 92 breweries from around the country, it is a great opportunity to lobby the law makers and visit with their representatives.

Rob Burns, cofounder and president of Night Shift Brewing, made the climb: “One of the main goals was to make the Craft Beverage Modernization Tax Reform Act permanent. It was on a two-year extension to lower the federal excise tax in half, which saved us a lot of money, and we were able to reinvest in our business and add new jobs. Since that got passed, Night Shift has added 100 new jobs. Hopefully we can rely on that for the future.”

The “Hill Climb” was certainly successful, adding 28 House and 3 Senate cosponsors to the bill.

So … has SAVOR lost its luster?

Sam Calagione
Richard Hartogs of Rocket Frog Brewing and some guy. (or Sam Calagione of Dogfish Head if you don’t get jokes.)

In my opinion as both a beer fan, five-time SAVOR attendee, and as an active member of the Brewers Association, I don’t think this should be the end of SAVOR.

Even reduced to one night, the revenue generated from the sold-out event from attendees, participating breweries and sponsors should make this a viable event year after year. A little more curating of the beer list and making sure the food lasts a bit longer would be enough to keep this event exclusive and must-attend. I for one would be sad to see SAVOR disappear.

Dave and Rich Hartogs are cofounders of Rocket Frog Brewing Co.

SAVOR craft beer event
Brewers at SAVOR explain the beers they showcased and the importance of the event
Savor: A photo journal of one of the world’s best craft beer and food events
BA SAVOR Photo from Event-001
We visit Savor, a celebration of craft beer, food and face stuffing
Photos: After a three year hiatus, Savor returns to DC, rocks out cool new concert venue

Reader Interactions

Comments

  1. Hunter Smith says

    May 22, 2019 at 10:32 am

    Never really understood the point.

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • The case for full facility disinfection for breweries in the post-COVID era
  • MadTree set to convert old airplane hangar into its third brewery
  • Fulton Brewing commissions label art from Marvel artist to launch new kingdom of IPAs
  • Arizona Wilderness raises funds for LGBTQIA+ license plate and more drinks to know this week

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Cleaning home table sanitizing kitchen table surface with disinfectant spray bottle washing surfaces with towel and gloves. COVID-19 prevention sanitizing insideThe case for full facility disinfection for breweries in the post-COVID era
    June 8, 2023
  • Arizona Wilderness PrismArizona Wilderness raises funds for LGBTQIA+ license plate and more drinks to know this week
    June 7, 2023
  • FSBC-Image-1Here’s the fastest growing brewery in the U.S. according to Untappd
    June 6, 2023
  • MONTUCKY-HERO-IMAGE___Montucky Cold Snacks announces new mascot and contest winner, plans to plaster his face on its beer cans this fall
    June 5, 2023
  • Video: Watch how Country Malt Group started in a shed and became an America beer supplier success story
    June 5, 2023
  • Constellation sells Funky Buddha and Four Corners back to original owners, says see ya to craft sector
    May 31, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC