Every year since 2002, Alaskan Brewing Co. has turned to its employees to select a local nonprofit partner as the beneficiary of proceeds from its fundraising efforts , and this year the people have chosen Juneau Mountain Rescue — a volunteer search and rescue organization that promotes wilderness safety and accident prevention to the public.
“It’s important to us to give back to the community where we get to live and brew, and there are many worthy organizations here in Juneau,” said Alaskan Brewing Co-founder, Marcy Larson. “We send a list of local nonprofits to our Brew Crew at the beginning of the year, and they vote for the organizations they would like us to support in the coming year.”
In 2019, the Brew Crew selected Helping Hands, a local organization that provides food to Juneau families in need, as their nonprofit partner. The total amount raised for Helping Hands in 2019 was $23,037. You can see the big ass check presented above.
“Helping Hands is a small, volunteer-run operation, so we were thrilled to be able to make a donation with the potential to make a big impact on their efforts,” explained Larson. The brewery presented Helping Hands with a donation check during a celebration and toast at their tasting room on Thursday.
Past partners include ANDVSA (Alaska Network on Domestic Violence and Sexual Assault), NAMI (National Alliance on Mental Illness), Hospice of Juneau and Gastineau Humane Society (now Juneau Animal Rescue), among others.
Alaskan Brewing also contributes to several other nonprofit organizations throughout the year. In 2019, just over $44,000 was raised for animal nonprofits through the Ales for Tails program, the brewery contributed nearly $35,000 to coastal cleanup efforts and to nonprofits that promote ocean and waterway health through the Coastal CODE initiative, and it contributed beer and merchandise to a wide variety of local fundraising efforts.