Monday Night Brewing is preparing for its next phase of growth with two power moves. Long-time employees Rachel Kiley and Kayla Rumpfeldt are being promoted to chief operation officer (COO) and chief marketing officer (CMO), respectively. Cofounder Jonathan Baker who currently holds the position of CMO will continue on as CMO emeritus and remain involved in brand direction.
“As we look ahead to our company-wide goals and plans for growth in 2021 and beyond, we’re excited to announce an organizational restructure that will position Monday Night to better live out our core values and purpose of deepening relationships over some of the best beer in the country,” wrote CEO Jeff Heck in a company-wide communication.
As COO, Kiley will continue to oversee sales and production, with the addition of overseeing taproom and brewpub operations. Kiley started with Monday Night Brewing in 2012 in sales before being promoted to Sales Director, and most recently, VP of Operations. “As our first employee, Rachel has been with us on this journey from day one. Not only does she know the business inside and out, she also lives and breathes our values,” says Heck. “Her background in hospitality and knowledge of the many facets of a distributing craft brewery will be invaluable in her new role.”
“The depth of passion our coworkers have for Monday Night Brewing and craft beer blows me away every day. As COO, I look forward to using my experience and relationships to amplify the great work our teams are doing and continue to create space for deepening relationships over some of the best beer in the country. Smart work, grit, and a genuinely outsized love for beer and people have gotten us where we are. There is no greater project than continuing to chase those passions,” says Kiley.
As CMO, Rumpfeldt will oversee marketing and private events, and will be responsible for stewarding the Monday Night brand forward. Rumpfeldt started as a special events coordinator before being promoted to Marketing Director and subsequently led the taprooms through the pandemic. Her background in marketing communications and hospitality have given her a unique perspective. “As Kayla has grown with Monday Night, it’s become apparent that her quest for ‘better,’ her firm grasp on the brand, and her aptitude for marketing are exactly what our brand needs to take the next step,” adds Heck.
“The Monday Night brand is exhilarating to work on because it seamlessly melds drinking and culture. I’m beyond excited to leverage my cross-functional experience within the company to steward the brand experience as we move into our tenth year of brewing. Out of the gate, I’ll be focused on growing our hard seltzer brand, Narwater — which is one of the best liquids in the category, and has immense opportunity across our current distribution footprint and beyond,” says Rumpfeldt.
The landscape of the craft beer industry has changed meaningfully since March 2020. Steering a growing company through a pandemic is no easy task. Heck says, “As a company, we believe our goals, strategy — and most importantly — team must reflect these industry shifts in order to carry us to our next phase of growth. Both Rachel and Kayla have strong track records of leading with excellence and empathy at Monday Night. They are as good as it gets in this industry.”
Monday Night Brewing distributes its craft beer across Georgia, Tennessee and Alabama. The brewery won second place in the 2020 U.S. Open Beer Championship and operates two taprooms in Atlanta and a third location in Birmingham, Alabama, which opened this summer.