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Marketing idea of the week: Monday Night Brewing’s IPA for Everywhere vacation giveaways

March 3, 2022Chris Crowell

Monday Night Brewing IPA for Everywhere

Atlanta’s Monday Night Brewing (MNB) is hyping up its Blind Pirate IPA by kicking off its first-ever IPA For Everywhere campaign this spring with three trip giveaways. Why Blind Pirate?

“Blind Pirate IPA is the most well-engineered product we produce, in both flavor and brewing process. Because it’s incredibly complex in its citrus and hop flavors, each sip brings something new to the palate to enjoy. It’s a beer that I personally drink year-round, and we’re excited to show folks just how versatile this beer is in suiting their lifestyle,” says Brewmaster, Peter Kiley.

Blind Pirate IPA is brewed with advanced hop products, including Citra Cryo and Simcoe Cryo, which are hand-selected annually in service of accentuating the beer’s natural blood orange flavors. At 7.4% ABV, the liquid boasts a deep amber burnish that can only be divined from freshly squeezed fruit. Rich in maltiness, bitter yet restrained, Blind Pirate is a multi-dimensional, expertly engineered IPA … to be enjoyed everywhere.

And starting this week, MNB is offering Blind Pirate’s biggest fans the chance to win a range of getaways across the United States, where they’ll experience Blind Pirate IPA in its truest form, as the IPA for Everywhere. 

The IPA for Everywhere Getaways:

Trip 1: Win flights for two to anywhere in the continental United States. With Blind Pirate IPA as your fuel, jet set to your dream destination.

Trip 2: Win a two-night tour of MNB’s taprooms across Georgia, Alabama, and Tennessee. Explore MNB’s four locations, including two brewing and taproom facilities in Atlanta, GA, an experimental brewpub in Birmingham, AL, and a full-service taproom in Nashville, TN. Stamp your Monday Night passport and enjoy Blind Pirate IPA and myriad other world-class craft offerings as you trot the Southeast region.

Trip 3: Win a two-night stay in the Appalachian Mountains at the Hike Inn. Blind Pirate IPA is the ultimate post-hike refreshment. Trek into the heart of the Appalachian wilderness to enjoy a peaceful two-night stay at the Hike Inn.

Blind Pirate IPA is available as a year-round offering on draft, in cans, in 6-packs and 12-packs across Georgia, Alabama and Tennessee wherever Monday Night is sold. 

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