• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Aztec Brewing Co. hires former Modelo exec. James Valles as director of sales

July 24, 2013Jason Morgan

Aztec Brewing Co. recently hired James Valles, who will join the Aztec Brewing Team as director of sales. Within this role, Valles will manage daily sales, Aztec sales representatives and distributors. He will also use his extensive experience to develop and implement sales and distribution strategies for Aztec Brewing as it expands production and enters new markets.

Aztec Brewing Grupo Modelo new hireValles was Senior Sales and Project Manager for Grupo Modelo USA, whose brands included Corona, Pacifico and Modelo beer. Valles’ duties involved the management of multiple sales projects aligning new products, programs and direction supporting sales efforts throughout the U.S. Prior to that, Valles was Regional Manager for Grupo Modelo managing 41 distributors within an eight-state territory. Early in his career, Valles worked with Coast Distributing as a district manager in San Diego and Ace Beverage in Los Angeles both companies distribute Anheuser-Busch brands.

Don’t miss our coverage of the Grupo Modelo purchase

“I am very excited to be joining the Aztec Brewing team and extremely fortunate to be representing a great craft beer portfolio,” Valles said. “I have been involved in beer sales for more than 25 years and have a tremendous passion for this industry, especially for craft beers, what they represent and the choices this category offers to the consumer. I am looking forward to working with our distributor partners and our San Diego sales team in contributing to Aztec’s growing success.”

Valles is a Certified Beer Server in the Cicerone Program. While his career has largely been in the corporate beer world, he is looking forward to the less conventional and more dynamic craft beer side of the business.

“Jim has been really supportive of our fledgling brewery and we feel honored and very excited to have him on our team,” said Aztec Marketing Director John Webster. “His distinguished career in beer sales and experience in the local and national markets will be a huge boost to Aztec’s sales efforts. It’s like putting nitro in our gas tank.”

Wyeast chris pryor
Christopher Pryor joins Wyeast Laboratories as director of sales & marketing
Golden Road Brewing adds VP
Former Ace Beverage Co. VP Phil Jamison joins Golden Road Brewing
Overshores-Brewing-Co.-Feat
Overshores Brewing brings on new lead brewer, formerly with Bluegrass Brewing
corona beer bottle on a beach
Will AB InBev and Heineken monopolize the Mexican beer market?

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Blue Moon plans limited run under its original name, Bellyslide Wit, coinciding with baseball season
  • Craft sales continue to struggle in 2023, NBWA March Beer Purchasers’ Index confirms
  • Sockeye Brewing’s new Alehouse has one of Boise’s largest outdoor patios + a 9-hole putting course
  • Distribution update: pFriem Family Brewers goes to LA + news from Wiseacre, Anderson Valley, FÜL and more

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Craft sales continue to struggle in 2023, NBWA March Beer Purchasers’ Index confirms
    March 30, 2023
  • Distribution update: pFriem Family Brewers goes to LA + news from Wiseacre, Anderson Valley, FÜL and more
    March 29, 2023
  • Watch how White Labs’ WLP077 Tropicale yeast intensifies fruity flavors in hop compounds
    March 29, 2023
  • Boston’s Dorchester Brewing and Yakima Chief Hops team up to offer contract breweries discounts on hops
    March 28, 2023
  • 10 craft beer variety packs that have us excited to try new beer
    March 27, 2023
  • Take a look at Jack’s Abby’s renovated Beer Hall and its sweet new Tradition Meets Tech pilot system
    March 27, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC