• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers

3,000 locations now connecting customers right to their craft beer inventory

November 7, 2016Chris Crowell

android hand1GoSpotCheck
Smartphone and hand required to operate.

As exciting as the craft beer revolution is, a disruption within beer distribution has an even more revolutionary feel to it. There are some brewers taking matters into their own hands (as we spotlighted here), but the way technology is changing how customers connect to the things they like hints at a future system of commerce that is still largely untapped.

I promise that last line was meant more as a segue than a pun (OK, that’s probably a lie), but here comes one such hint into a new system: Since February, more than 3,000 business locations worldwide have signed up and partnered with Untappd, a mobile app for craft beer enthusiasts to share and explore all types of beer. These pubs, bottle shops, breweries, restaurants and national retailers have linked up with Untappd to help showcase the beers they carry.

“There are millions of people worldwide that make up the passionate community behind Untappd, and now, for the first time ever, businesses are able to connect and become more engaged with Untappd users in their local markets,” said Bryan Batten, vice president of Business Development at Untappd.

RELATED: Tasting room tips: Build, run and brand your brewery showcase

Untappd for business

The Untappd app is a social network for all things beer. It helps enthusiasts and beginners track, share and discover new beers all over the world. And with over 4 million users “checking in” nearly 400 million beers, Untappd has cemented itself as the go-to app for beer lovers.

The company’s new product, Untappd for Business, is a software as a service (SaaS) platform that helps businesses promote their beer by connecting them with app users in the area. In addition to providing targeted promotions, the software also includes several operations tools, such as custom print menus, website and Facebook integrations, social media posting, digital beer boards and analytics that help save businesses time and money.

This is Untappd’s first step into a direction that other, smaller apps have already gone to deepen the connection between craft beer fans and the beers and beer culture that surrounds them. One startup, Hopsy, is actually going as far as delivering beer right to customers.

“Partnering with Untappd has been a very easy process and has helped Total Wine & More increase awareness of our vast craft beer assortment,” according to John Jordan, senior vice president at Total Wine & More. “Untappd for Business is the perfect platform to help us get more engaged with the craft beer community in California and Washington, and we are seeing sales growth.”

Untappd for Business, introduced in February of this year, serves customers of all sizes. From national retail, restaurant and brewery partners like Total Wine, ABC Wine and Spirits, Old Chicago, New Belgium, Flying Dog and Green Flash, to thousands of local small businesses around the world, Untappd for Business has broad appeal and has experienced acceptance among all types of businesses with a focus on craft beer. These customers rely on Untappd for menu creation, publication and promotion. There are also venue and region statistics available to help spot trends and identify beers that clients should be carrying or brewing.

“Untappd for Business has provided us with a more meaningful connection to our customer base through real-time, instantaneous interaction with our customers,” said Doug Cedrone of Beer Noggin, a craft beer bottle shop and taproom in Bronxville, N.Y. “The push notification feature is one of our favorites. Our clientele love the ability to immediately see any updates to our menus or events and many have told us that they solely rely on the app features to do so.”

Gregslist_LA
COVID-19 and craft beer: Untappd created a central hub of breweries with contact-less delivery and pickup services
Huma Lupa Licious 21 pack
Short’s Brewing launches $21 Humulus Lupulus 21-pack to celebrate 21st birthday
Karbach Brewing INX can contest win
Karbach Brewing explains inspiration behind award-winning Dunkels & Dragons can design
Beer distributors
Overall beer purchasing starts to improve in May, but craft contraction continues

Reader Interactions

Comments

  1. imakebeer says

    November 9, 2016 at 11:44 am

    3,000 locations now connecting customers right to their craft beer inventory https://t.co/pD3j9iApfT https://t.co/4zWtvryguj

    Log in to Reply
  2. Columbus Brew Adventures says

    November 7, 2016 at 11:21 pm

    Columbus Brew Adventures liked this on Facebook.

    Log in to Reply
  3. crsimp01 says

    November 7, 2016 at 5:28 pm

    3,000 locations now connecting customers right to their craft beer inventory https://t.co/JD43j233BT via @craftbrewingbiz

    Log in to Reply
  4. BreweryLoans says

    November 7, 2016 at 3:46 pm

    #CraftBeer #LocalBrewery #DrinkLocal #Brewery #craftbeerporn 3,000 locations now connecting customers right to … https://t.co/gsWsVmtME5

    Log in to Reply
  5. Danny Danny says

    November 7, 2016 at 2:47 pm

    http://www.DigitalPour.com works 500x better than Untappd – but neither works well because most retailers do a very poor job at keeping their inventory updated properly

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • IBDEAU opens new Detroit facility to train the next generation of draft beverage technicians
  • North Coast Brewing cans Red Seal Ale and PranQster for the first time
  • Garage Beer’s newest stunt: Win a BeerBed with a built-in kegerator
  • Beers to Know This Week: A pilsner revival, hop-soaked seltzer, and Dragon’s Milk IPA

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • IBDEAU Grand Opening at Leonard Bugajewski Learning CenterIBDEAU opens new Detroit facility to train the next generation of draft beverage technicians
    July 7, 2025
  • Garage Beer beer bedGarage Beer’s newest stunt: Win a BeerBed with a built-in kegerator
    July 7, 2025
  • H2Plus moduleHow H2Plus helps craft brewers eliminate PFAS from their beer
    June 25, 2025
  • Barrel One Collective Greater GoodBarrel One Collective acquires imperial beer specialist Greater Good
    June 25, 2025
  • TTB COLA label warningWARNING: Avoid these common beer labeling format errors
    June 24, 2025
  • Finney Hospitality Group has named Christian “Chris” Paumi as head brewer for The Tap, the company’s in-house brewery and craft beer bar turned full-service restaurant concept.People news: The Tap Brewery names Christian Paumi as head brewer + moves from Pilot Project, City Built and Karl Strauss
    June 23, 2025

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2025 · CBB Media LLC

Continue ...

sponsored by