As it prepares to open its new, 100,000-square-foot, state-of-the-art Columbus brewery, Scottish craft beer pioneer BrewDog has chosen MicroStar to handle keg logistics in order to meet skyrocketing demand.
“We’ve worked with the team at MicroStar for years to efficiently move fresh craft beer across the Atlantic, so when it came time to launch in the U.S. in a big way they were our first call for kegs,” said BrewDog co-founder Martin Dickie. “MicroStar’s experience, scale and commitment to the things that are important to us like quality, technology and customer service set them apart from any other option we’ve seen in the 60 countries we operate in today.”
“BrewDog sent us a keg of Punk IPA and a bottle of their Tactical Nuclear Penguin for our Great American Beer Festival Happy Hour in 2014, and we saw firsthand the commotion their brand and their beer create,” said Dan Vorlage, MicroStar’s vice president of marketing and business development. “Since that time, we have admired how their irreverent approach, unrelenting commitment to quality and innovation, and their support of other craft brewers around the world has translated into BrewDog’s continued, explosive growth. We can’t wait to enjoy a Punk IPA brewed in the U.S. in one of the most technologically advanced and environmentally friendly breweries in the world.”
Over the course of 20 years, MicroStar has built the industry-leading pool of ~3 million kegs and relationships with approximately 1,400 beer wholesalers delivering the efficiencies and flexibility brewers of any size need to win in today’s competitive on-premise beer environment. In addition, MicroStar’s investments in regional quality managers, diagnostic equipment, proactive repair and maintenance, technology-enabled keg ordering and reporting tools, customer service personnel and new export solutions provide the foundation for strong, long-term customer partnerships.
What’s really inside your keg? A look at keg diagnostics with MicroStar
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