Carhartt is the official apparel sponsor of the Brewers Association #CBC2015

Carhartt has been outworking other apparel for 125 years. It should work pretty well for your brew crew.

Carhartt, America’s legendary work wear brand since 1889, just announced a deal to become the official apparel sponsor of the Brewers Association, a trade association representing small and independent American craft brewers. As a long-time leader in work wear, Carhartt is a trusted brand in breweries across America that rely on durable gear to outfit and protect hardworking artisans.

“Although hardworking men and women have been brewing beer in this country for as long as anyone can remember, right now there is a renaissance, a renewed enthusiasm and a great respect for the artisan who, through hard work and skill, can transform raw ingredients into the perfect pint,” said Tony Ambroza, vice president of marketing at Carhartt. “The authenticity of that process and the craftsmanship of the people who do it resonates deeply with us at Carhartt. Our partnership with the Brewers Association is one more way we can honor and celebrate hardworking Americans who hone their trade into a skill.”

Carhartt will be an active participant in the Craft Brewers Conference and BrewExpo America (CBC) in Portland this week. Presented by the Brewers Association, CBC is the largest industry event, and the only one that serves both brewpubs and packaging breweries.

“Partnering with Carhartt makes a lot of sense to us because both the Brewer’s Association and our membership share the same values that Carhartt personifies — the importance of hard work and a great respect for those who work with their hands,” said Paul Gatza, Brewers Association director. “Many of our members are hardworking, independent, family-owned U.S. brewers who appreciate Carhartt’s U.S.-based family-owned business and work clothes.”