Dogfish Head Craft Brewery unveiled a new look for 75 Minute IPA this week and introduced the world to Dan Stiles, its collaborating artist for the
“Each year, I look forward to watching the visions of our collaborating artists come to life. It’s always astounding to see how well they can integrate their personal styles with our brand’s unique personality to tell the off-centered stories of our beers,” said Sam Calagione, founder of Dogfish Head.
Let’s meet the artist
An acclaimed illustrator and author based in Portland, Stiles has spent 25 years creating visuals for indie bands, global brands and everyone in between. Drawing inspiration from an array of media — skateboard graphics, album covers, modern art, Japanese design, comic books and vintage packaging, he creates artfully simplistic, pop-off-the-page designs that are known worldwide.
Using vibrant colors and clean lines, Stiles brings his minimalist aesthetic to life in his powerful design for 75 Minute IPA. This year’s steampunk-themed label portrays a man wearing a top hat. An image created entirely by pieces of metalwork commonly seen in a brewery — pipes, cogs, hoses and bolts. In his hand, the character holds a maple leaf and a hop cone to represent the hoppy, maple syrup-infused nectar that is 75 Minute IPA. His only eye beckons to drinkers, daring them to crack open a bottle.
The first beer out of the 2019-2020 Off-Centered Art Series, 75 Minute IPA was conceived in 2011 at Dogfish Head’s original Rehoboth Beach brewpub. Offering a twist on the brewery’s classic, continually hopped series, this year’s iteration of 75 Minute IPA is brewed with New England maple syrup, continually hopped throughout the entire boil and dry hopped with a slew of Cascade hops. The result is a malty, full-bodied base beer with citrusy-pine hop flavors balanced by subtle maple notes. Clocking in at 7.5 percent ABV, 75 Minute IPA will be available on shelves in six-pack/12-oz bottles throughout Dogfish Head’s 45-state network starting in late October.
The remaining beers in Dogfish Head’s 2019-2020 Off-Centered Art Series will roll out over the next year, including The Perfect Disguise (8 percent ABV) — an American, double dry-hopped IPA disguised as a Kolsch, Sun-Day-Feels (6.5 percent ABV) — a fruited sour brewed with Viogner grape must, blood orange juice and peach puree, and Punkin Ale (7 percent ABV) — a full-bodied brown ale with smooth hints of pumpkin, brown sugar and spice.