Partake Brewing, a low-calorie category, non-alcoholic craft beer brand, unveiled a new packaging design to appeal to the modern drinker who “partakes in it all.”
“We launched this refreshed brand identity to better reflect our personality and tell our brand story,” stated Ted Fleming, Founder and CEO of Partake Brewing. “Partake was created to enrich the lives of those who want to squeeze everything out of their day. Our beers complement people while they’re creating, musing, achieving, and more, without ever sacrificing taste or quality.”
The new look is a commitment to visually showcasing the brand personality that is lively and sharp but lighthearted and passionate. Initial changes will be displayed across the company’s logo and packaging portfolio that highlight key themes of inclusivity and authenticity while emphasizing the quality brewing process and premium taste that is low calorie. Each brew will have a custom description;
IPA | The brew that started it all. Partake’s signature IPA is a balance of light, malty and hoppy fun. With just 10 calories, it’s the perfect companion for a session of birdwatching, a spirited game of bocce ball, or a barbecue with buddies.
Pale | With only 10 calories and a pile of international awards, this brew balances the slight bitterness of west coast hops with a touch of malty sweetness. With a deep amber hue, it offers a whole lot of crisp, citrus-y notes to see you through your campfire sing along, puzzle-solving, or roller disco.
Blonde | This fresh, full-bodied brew brings out the best in all of us with its toasty golden hue and only 15 calories. The perfect pairing while diving into your biggest DIY yet, or perfecting your backhand frisbee throw.
Peach Gose | The peach flavor is the appeal of this slightly sweet, yet pleasantly tart brew. A hint of coriander and a note of sea salt brings a hit of summer to this 25 calorie stunner.
Hazy IPA | A juicy, smooth, not-too-bitter, 25 calorie quencher with a hint of apricot.
A limited edition Hefeweizen is also on the way at only 15 calories and 0 grams of sugar.